Marketing Planning Manager - Consumer Deposits ...

TD DescriptionOur ValuesRead on to find out what you will need to succeed in this position, including skills, qualifications, and experience.At TD, we're guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and behaviors. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career, and be part of our caring and inclusive culture.Making Your Well-being a PriorityA caring and supportive culture that promotes colleague well-being is core to who we are. At TD, we focus on total well-being with extensive programs to help colleagues assess, manage, and improve their well-being across four core pillars "” physical, financial, social and mental/emotional. In addition, we champion a safe and inclusive work environment, so colleagues feel a sense of belonging and feel supported in their personal and professional growth.Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition.How We WorkAt TD, we believe in-person connections fuel collaboration and collective creativity. Our workplace experience empowers colleagues to do great work side-by-side at TD locations, while offering flexibility to work remotely where it makes sense for the work and team. Our teams work in one of three workplace models: hybrid, onsite and primarily remote.Who We AreTD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.Department OverviewThe Marketing Planning Manager is a key contributor and advisor on the Consumer Deposit Products and Payments (CDPP) Performance Marketing portfolio. Manages Savings/CD marketing, including planning, forecasting and performance management. Leads performance/paid marketing campaigns inclusive of digital and direct-to-consumer tactics.Job DescriptionThe Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans.Job RequirementsMust be eligible for employment under regulatory standards applicable to the position.Depth & Scope:Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity.Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas.Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations.Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services.Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists.Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity.Independently manages end-to-end functional programs.Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions.Uses sophisticated analytical thought to exercise judgement and identify solutions.Impacts the achievement of sub-function or business line objectives within the area they are accountable for.Work is guided by policies and industry standards/methods.Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders.Works autonomously as the lead and guides others within area of expertise.QualificationsUndergraduate degree or relevant professional certifications, designations, or equivalent required.7+ years relevant experience.Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.Knowledge of current and emerging competitor and market trends.Knowledge of risk management environment, standards and regulations.Ability to manage a budget and work within the constraints of that budget.Ability to contribute to strategic direction of the function and provide advice to senior leadership.Skill in mentoring, coaching and performance management.Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives.Ability to exercise sound judgement in making decisions.Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills.Ability to work collaboratively and build relationships across teams and functions.Skill in using analytical software tools, data analysis methods and reporting techniques.Skill in using computer applications including MS Office.Ability to analyze, organize and prioritize work while meeting multiple deadlines.Ability to work successfully as a member of a team and independently.Ability to handle confidential information with discretion.Preferred Qualifications:Team player; positive energy and attitude.Analytical thinker; experience building thoughtful plans and innovative test-and-learn strategies.Strong commercial acumen; experience with forecasting and comfort navigating P&L impact/drivers.Demonstrated experience driving innovative digital and/or direct-to-consumer marketing campaigns, including strategy, launch, post-analysis, and optimization.Thorough understanding of digital channels and funnel tactics.Experience building post-mortem readouts on performance.InclusivenessOur Commitment to Diversity, Equity, and InclusionAt TD, we're committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported.AccommodationIf you are a candidate with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@.How We're Helping Make an Impact in CommunitiesTD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future.We look forward to hearing from you!#J-18808-Ljbffr

Created: 2024-10-23