Digital Marketing & Systems Officer

Switzerland for UNHCR hires a IG Digital Marketing & Systems OfficerFor a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Place of work: Geneva - other locations in Switzerland can be considered -Starting date: As soon as possibleAbout Switzerland for UNHCR, the Swiss Foundation for UNHCRUNHCR, the United Nations Refugee Agency, is a global organization dedicated to saving lives, protecting the rights of refugees and building a better future for the millions of people forced to flee their homes.Since 1950, UNHCR has responded to multiple crises on different continents and has provided vital assistance to refugees, asylum-seekers, internally displaced and stateless people, many of whom have nowhere else to turn. Its work was aimed at ensuring their rights, protection and assistance, preserving their dignity and well-being.Switzerland for UNHCR (CH4U), is the UN Refugee Agency's national partner for Switzerland. We support UNHCR's mission by mobilizing essential resources and raising awareness on behalf of those who are forced to flee.To allow UNHCR to protect forcibly displaced populations, the Foundation needs the support of the Swiss people. Every Franc donated is spent in a responsible and transparent manner, and donations are tax exempt.Switzerland for UNHCR also carries out awareness and advocacy initiatives to draw the general public's attention to the challenges faced by people forced to flee around the world, and to what UNHCR does to protect them.The Foundation is currently looking for a Digital Marketing & Systems Officer to join the Individual Giving team.ROLEWithin a growing team, this position reports and is under the responsibility of the Head of Individual Giving (IG).The incumbent will oversee a range of conversion activities across channels and platforms with a focus on delivering an outstanding online supporter experience and improve donor conversions playing a key part in the success of Switzerland for UNHCR fundraising program.He/she ensures that a proper image of UNHCR is conveyed to the various target audiences and creates a privileged link between them and the Switzerland for UNHCR Foundation.The role requires collaboration with multiple teams and departments within the Foundation, national and international offices of UNHCR and external providers.MAIN RESPONSIBILITIESScope of the AssignmentThe Digital Marketing & Systems Officer will support the Head of IG and team in the development of the strategic digital annual fundraising plan and support its yearly execution. This will include the following tasks:Oversee and manage our conversion and testing strategies across channels, with a special focus on digital and telemarketingIn close collaboration with the Digital Communications Officer, oversee and manage our e-commerce Drupal Content Management System (CMS), creating and maintaining donation pages; identifying areas for development and working with relevant internal and external stakeholders to test and optimizeDevelop and oversee strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology e.g. heatmapping to reduce friction rates and continuously improve and optimise conversionsUtilise third-party platforms to improve user experience and increase donationsSupport the Content Marketing Officer in optimizing our emailing Marketing Cloud platformCoordinate and maintain all vanity and tracking links across the organizationCoordinate the development and maintenance of our digital analytical capabilities, working closely with CH4U Data Manager as well as the marketing teams and Digital Communications Officer, and external stakeholdersMonitor, measure, analyse, test, and iterate on fundraising campaigns. Identify opportunities for testing and innovation intended to maximize campaign and program performance across channels with a special focus on digitalUse data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviorRemain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant journeys as needed, collaborating with colleagues from the IG team and across the organisationWork closely with the communications and IG teams to improve user experience and conversions from the website and social mediasWork collaboratively with the Foundation team as well as digital experts from Global UNHCR, to support fundraising in SwitzerlandManage relationships with key external vendors. This will include developing project briefs, ongoing communication and appropriate follow-up, to ensure strong relationshipsStay up to date with digital best practices and technology, including sector trends follow industry policies, including GDPR, attending training and optimizing plans accordinglyPROFILEThe ideal candidate is a passionate, results-oriented individual with strong copywriting and marketing skills, as well as a genuine interest for the humanitarian sector.3 to 5 years or more relevant work experience in digital MarketingExperience working in fundraising for a non-for-profit agency / organization is considered a strong assetExperience managing Marketing platforms (CMS-E-commerce donation pages tools -Google analytics-E-mailer)for tracking and analysisExperience developing and delivering strategies for conversion rate optimization and user experienceExperience of measuring, evaluating and reporting on digital activity and performanceacross multiple channels and digital campaigns, paid and organicGraduate degree or CFC / professional maturity with equivalent in experience to reach graduate level in data, digital Marketing, or related fieldSolid understanding of digital fundraising practices and principlesKnowledge or experience managing Drupal e-commerce platforms (or similar CMS) and proven understanding and use of HTML and other coding languagesClear and systematic thinking that demonstrates strong judgment and problem-solving competenciesVery good analytical skillsAbility to use initiative, prioritize, multi-task, and work well under pressure to meet deadlinesWell organized, structured and solution oriented with high attention to details and process orientedVery good written and oral communication and interpersonal skills in a fast-paced multi-cultural and multilingual environmentGood capacity to work autonomously as well as a team playerAbility to supervise at a smaller levelAbility to interact with internal and external stakeholdersAbility to manage middle sized projects with budget management under supervisionOther requirementsKnowledge, interest and a strong commitment for the work and mission of UNHCR toward refugeesExcellent command of English, another Swiss national language (DE/FR/IT) is a strong advantageExcellent computer skills and knowledge of MS Office applicationsExperience working across a broad channel mix (social, web, email Marketing Cloud, SEO, SEM and other Offline Marketing channels) would be an advantageKnowledge or experience working with Salesforce and Power BI (or similar platforms)Interested candidates can send their cover letter and CV to the Swiss Foundation by email to , until December 11th, 2023, mentioning the reference: IG Digital Marketing & Systems OfficerOnly selected candidates will be contacted. The Foundation is an equal opportunity employer and proud to make diversity a strength.#J-18808-Ljbffr

Created: 2024-10-23