[Hybrid] Marketing Manager - SEO (12728-1)

Job Title: Marketing Manager - SEO Job Type: Regular Full-Time, Hourly Location: Ridgefield Park, NJ Hybrid: M-THUR Onsite, Friday Remote Pay Rate: $65/hr Education/Experience: BA in Marketing or related field with 10+ years of experience, 5-7 years in eCommerce or Digital Marketing Bachelor's degree in marketing or equivalent training required. Experience Leading a team of analysts Benefits: Medical Insurance (Health, Dental & Vision) 401(k) with Company Match Paid Time Off H1B/Green Card Sponsorship for qualified employee Hands-on experience at global industry leader Samsung Opportunities for career advancement Top Skills: Digital Marketing analytics SEO Project Management Position Summary: The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution. Responsibilities: Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services. Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. Develop pricing strategies, balancing firm objectives and customer satisfaction. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Expert ability to work independently and manage one's time. Strong mentoring skills necessary to provide support and constructive performance feedback. Expert knowledge of principles and methods for showing, promoting, and selling products or services. Expert ability to develop marketing and pricing strategy. Expert knowledge of media production, communication and dissemination techniques and methods. KEY RESPONSIBILITIES/REQUIREMENTS: Primary Responsibilities: Overall accountable for driving landing optimization recommendations, build linking strategies, analytics and content strategy. Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories. Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE's existing roadmap. QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking. Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations. Understand key product reason to buy and features between models. Partner with agency and digital / team to provide roadmap recommendations to drive traffic to the site. Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner. Partner with Digital team members to understand workstreams for , social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications. Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners. Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions. Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape. Required Skills: Effective analytical, critical thinking and quantitative problem solving abilities. Self-starter with desire to learn and contribute. Great collaborator and strong communication skills. Planning & organization to manage multiple campaigns and work streams at one time. Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture. Knowledge of SEO principles and best practices as well as basic understanding of SEM rush, JIRA/Confluence and other SEO management systems. High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint). Required Experience: 5-7 years experience within eCommerce or Digital Marketing. Experience using SEO systems to analyze results: SEM rush, BrightEdge, AdobeAnalytics. Fundamental understanding of SEO functionality to drive optimal results. Must have strong skills in strategy, planning, marketing and project management. Keep abreast of best practices and new tools to ensure maximum productivity. To be considered for an interview, please make sure your application is full in line with the job specs as found below.#J-18808-LjbffrRemote working/work at home options are available for this role.

Created: 2024-10-23