Director, Growth Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.Please ensure you read the below overview and requirements for this employment opportunity completely.Job DescriptionAbout the RoleThe New York Times is looking for a growth marketer to join the Growth Marketing team. You will be part of the group responsible for meeting subscription growth and revenue goals across our product portfolio. Reporting to the Executive Director and Head of Growth Marketing, you will support important conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts.Your role will involve a combination of strategic leadership and executional excellence. You'll lead and improve acquisition marketing campaigns, sales and promotions, landing pages and in-product messaging to change the attitudes and behaviors of nonsubscribers. You will shape the product roadmap, collaborate across departments and use a combination of data and qualitative insights to improve performance and ensure the brand is infused across conversion surfaces. You will bring specialized growth marketing expertise along with a holistic sense of the full funnel to create marketing strategies that excite and motivate readers to subscribe.This is a hybrid position, based in our New York City headquarters. You will report to the office in-person 3 or more days per week and can choose to work remotely the other days.ResponsibilitiesSet Strategic Vision: Develop insights-backed strategies to create business growth. Partner with Product, Media, Creative, Analytics to define and achieve results. Influence product roadmaps and sprints. Partner with Strategy to uncover new volume and revenue opportunities to pursue. Participate in brainstorming sessions to identify new big bets.Demonstrate Marketing Craft Excellence and Execution: Lead teams across the end-to-end execution of acquisition and upsell efforts on marketing and product surfaces. Partner with Media to keep current on trends and best practices across different channels. Write inspiring creative briefs, excel at creative feedback, and use data and insights to assess and optimize performance. Once campaigns are live, know how to pitch and implement interventions and contribute to post-mortems.Deliver Insights, Tests and Optimizations: Mine performance data and conduct category/consumer analysis to determine the drivers that can improve acquisition strategies and results. Shape research briefs that uncover which value props, features and messages to motivate willingness to pay. Use a mix of data, instincts and previous experience to influence product roadmaps. Partner with Product and Data & Analytics teams to design experiments that improve conversion.Manage Talent: Manage direct report(s) and support their career development. Help cultivate a team culture where colleagues feel empowered to grow as members of our team.Demonstrate Excellence and Curiosity: Know our journalism. Become fluent in our mobile and web products. Keep current on cultural, business, and competitor trends and opportunities. Model the values and behaviors of The New York Times. Contribute to our culture of up-skilling and be generous about cross-sharing best practices. Pitch not just ideas but also solutions. Demonstrate an impact-above-all mindset.Basic QualificationsYou have 10+ years of related experience in marketing, product marketing, or product management, including at least 4 years driving go-to-market strategies that delivered impact.You have led campaigns that delivered impact across multiple indicators.You understand the product development lifecycle and how to operate within product-led teams.You have direct people management experience.You have experience leading teams and managing senior partners.Preferred QualificationsYou can operate both autonomously and collaboratively.You have a capacity to flex across both planning and implementation.You are motivated to achieve results and take ownership when things do not go to plan.You have an enthusiasm for spotting and implementing new opportunities to lead business and/or cultural impact.The annual base pay range for this role is between $160,000.00 and $175,000.00.The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@. Emails sent for unrelated issues, such as following up on an application, will not receive a response.The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable 'Fair Chance' laws.The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.#J-18808-Ljbffr

Created: 2024-10-23