Marketing Director - Core Innovation
Swisher - Jacksonville, FL
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Primary PurposeApplying for this role is straight forward Scroll down and click on Apply to be considered for this position.The Marketing Director, Core Brand Innovation, is responsible for managing new product introductions from idea to commercialization by championing and driving new ideas through a cross-functional stage & gate process. This role is also responsible for developing a "close to the core" innovation strategy for Swisher brands, including innovation territories and "profit pools" and aligning the organization towards the highest value creation innovation opportunities.Key ResponsibilitiesDevelop and implement innovation strategies collaborating with cross-functional teams to address the changing regulatory environment, and driving experimental discovery.Develop and present brand innovation recommendations to senior leadership.Develop innovation analytics, including metrics such as product vitality, NPV etc.Identify, elevate and execute "close to the core" brand innovation opportunities aligned with the overall vision of the brands.Lead innovation projects from ideation through commercialization with virtually every function in the company to achieve the brand's goals.Collaborate within the marketing organization to drive experimental discovery and new product programs.Anticipate future trends, challenges, and consequences, creating breakthrough business strategies and plans to achieve a competitive advantage.QualificationsRequired10+ years in Consumer Packaged Goods Marketing Innovation or related field.4+ years' people management experience.Familiarity with Stage-Gate processes and programs.Extensive experience with product commercialization and a track record of driving successful product launches.Ability to manage and maintain several external relationships simultaneously.Ability to develop compelling business cases to help align the organization toward high-value priorities.Exceptional communication and stakeholder management skills and the ability to partner, influence and inspire innovation at every level, internally and externally.Hands-on, "get-it-done," results-driven, positive mentality complemented by the ability to be agile, prioritize and multi-task.Exceptional organizational and critical problem-solving abilities with experience analyzing data and insights.Proficiency in Word, Excel, PowerPoint and Outlook.EducationBachelor's Degree in business administration or related field.Travel: 20%-30%Preferred QualificationsExperience within a regulated industry.Innovation or entrepreneurship background.EducationMaster's Degree in Business Administration or related field.#J-18808-Ljbffr
Created: 2024-10-23