Digital Marketing Specialist

Responsibilities & QualificationsThe experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.RESPONSIBILITIESSocial Media Marketing: Develop and execute marketing strategies to increase brand awareness and engagement. Manage social media accounts and create compelling content"”design and tailor content to TekSynaps target audience.Content Creation: Design, create, curate, and manage digital content across various platforms. Maintain content that is interactive, accessible, and adheres to brand standards.SEO Optimization: Execute SEO tactics to boost organic search placement and increase site visits to the TekSynap website. Perform keyword analysis and refine content for better search engine visibility.Website Content Optimization: Manage and enhance the TekSynap website. Ensure it is user-friendly, visually appealing, and optimized for performance. Experience using WordPress is desired.Keyword Management: Conduct thorough keyword research to identify high-performing keywords. Integrate keywords into content and monitor their performance.Paid Search & Google Ads: Plan, execute, and optimize paid search campaigns on Google Ads. Monitor and analyze campaign performance to maximize ROI.REQUIRED QUALIFICATIONSBachelor's degree in marketing, Digital Media, or related fields.Proficient in WordPress, SEO tools (e.g., Google Analytics GA4, Google Ads, Facebook Ads, Linkedin Ads, Hootsuite).3+ years of professional experience in digital marketing or communications.Must submit CV, cover letter, and portfolio.PREFERRED QUALIFICATIONSCertifications in Google Ads, Microsoft Advertising, and Google Analytics.Advanced proficiency in Google Ads Editor and Microsoft Advertising Editor.In-depth familiarity with Google Analytics, setup, and reporting aspects.OverviewWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team in Reston, VA. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive online traffic, engagement, and conversions. This role requires a deep understanding of current digital marketing trends, tools, and best practices. We're looking for you if you're adept at producing compelling digital content, managing paid search campaigns, and optimizing the user experience. Join our team to leverage your marketing prowess and technical skills in a dynamic environment aimed at delivering measurable results through integrated marketing campaigns.TekSynap is a fast growing high-tech company that understands both the pace of technology today and the need to have a comprehensive well planned information management environment. "Technology moving at the speed of thought" embodies these principles - the need to nimbly utilize the best that information technology offers to meet the business needs of our Federal Government customers.We offer our full-time employees a competitive benefits package to include health, dental, vision, 401K, life insurance, short-term and long-term disability plans, vacation time and holidays.Visit us at .Apply now to explore jobs with us!The safety and health of our employees is of the utmost importance. Employees are required to comply with any vaccination requirements mandated by contract, applicable law or regulation.By applying to a role at TekSynap you are providing consent to receive text messages regarding your interview and employment status. If at any time you would like to opt out of text messaging, respond "STOP".Additional Job InformationCOMPETENCIESDigital Savvy & Technical Mastery: Expertise in SEO, WordPress development, digital marketing best practices, and design tools.Communication & Collaboration: Exceptional communication and teamwork skills, with the ability to engage across departments.Problem-Solving & Innovation: Strong analytical skills with a knack for creative solutions and continuous improvement.WORK ENVIRONMENT AND PHYSICAL DEMANDSThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Location: Hybrid Remote/In-Office: Reston, VAType of environment: OfficeNois level: (Low, Medium, High) LowWork schedule: Schedule is day shift Monday - Friday. May be requested to work evenings and weekends to meet program and contract needs.Amount of Travel: less than 10%PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use hands to handle, feel, touch; reach with hands and arms; talk and hear. The employee is regularly required to stand; walk; sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee is regularly required to lift up to 10 pounds. The employee is frequently required to lift up to 25 pounds; and up to 50 pounds. The vision requirements include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.WORK AUTHORIZATION/SECURITY CLEARANCEEligibility to work in the United States.OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.EQUAL EMPLOYMENT OPPORTUNITYIn order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications, and abilities. TekSynap does not discriminate against any person because of race, color, creed, religion, sex, sexual orientation, gender identity, protected veteran status, national origin, disability, age, genetic information or any other characteristic protected by law (referred to as "protected status"). This nondiscrimination policy extends to all terms, conditions, and privileges of employment as well as the use of all company facilities, participation in all company-sponsored activities, and all employment actions such as promotions, compensation, benefits, and termination of employment.TekSynap is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact hr@ for assistance.#J-18808-Ljbffr

Created: 2024-10-23