Marketing Manager - Strategics, North America

About the business:Before applying for this role, please read the following information about this opportunity found below.LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services division, we help our customers solve difficult problems in the areas of Anti-Money Laundering/Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation, and Customer Data Management. We are a fast-growing division of the RELX Group, and the convergence of many industry-leading solutions are providing LexisNexis Risk with significant opportunity for future growth.About the team:As a key member of the marketing team, the Marketing Manager - Strategics, North America will have the ability to initiate and execute fully integrated and innovative marketing programs to drive awareness, create demand, and foster customer retention for our solutions across the United States and Canada.About the job:This is a great opportunity to join a dynamic, high-performing marketing team, supporting a high-growth advanced analytics and data technology business, promoting solutions with a mandate that truly matters. This role offers a wide scope to make your mark, offering a high degree of autonomy while being fully supported by your peers in the wider marketing team.The Marketing Manager will work a full spectrum of marketing activities including, but not limited to, lead generation (digital advertising, search, email campaigns, events, and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go-to-market strategies, event experiences (logistics communications and activation), and marketing communications.You will be responsible for:Developing fully integrated strategic marketing plans with objectives around awareness, demand generation, and customer retention.Executing marketing deliverables and tactics such as digital advertising, search, email campaigns, events, social, webinars, etc.Creating high-impact localized messaging and thought leadership content in collaboration with our portfolio marketing team, using regional and vertical insight to deliver eBooks, infographics, whitepapers, and more, for web, social, blogs, video, print, etc.Coordinating event logistics, negotiations, activations, and communications for tradeshows, user conferences, customer meetings, and webinars.Overseeing creative development of marketing materials and coordinating promotion activities through internal stakeholders, agencies, and vendors.Building a regional marketing content strategy; ensuring content is built with an understanding of clients' needs by persona.Producing effective, innovative, and influential marketing content to support business goals in the region.All other duties as assigned.Qualifications:Degree-level education or equivalent experience, preferably in a Marketing or Business-related discipline.A comprehensive background of marketing experience required, preferably within B2B professional services or technology.Strong competence in project management and organization with the ability to handle multiple projects/deadlines.Deep understanding and experience using Salesforce and Eloqua, or other CRM and marketing automation tools.Analytical thinker with a passion for working with data and optimizing campaigns.Solid messaging, content, and brand experience across risk management would be advantageous.Budgeting responsibility.Ability to travel as necessary.Culture and Benefits:At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We actively welcome applications from candidates of diverse backgrounds and underrepresented groups.We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process.#J-18808-Ljbffr

Created: 2024-10-23