MARKETING MANAGER

Description: Do you dream about being part of History and promoting NYC's most iconic destination for fun?Want to apply Read all the information about this position below, then hit the apply button. We are looking for an engaging Marketing Manager to create thoughtful, data-driven and innovative marketing strategies for Luna Park in Coney Island. The candidate will be responsible for brand building, content strategy, campaign development, general and digital advertising, audience building, public relations, event management, consumer engagement and reporting. The Marketing Manager will be savvy in creating marketing strategies that meet both short- and long-term business objectives. The Marketing Manager will be the strongest advocate of our iconic amusement park. About us: Central Amusement International Inc. (CAI) is an amusement park development and management company located in New York City. In 2003, CAI developed Victorian Gardens at Wollman Rink in Central Park, and in 2010 developed Luna Park in Coney Island, at the site of the birthplace of the amusement industry. CAI is part of the Zamperla Group, which is the worldwide leader in the manufacturing of amusement rides. POSITION: Marketing Manager LOCATION: Luna Park in Coney Island, 1000 Surf Avenue, Brooklyn, NY 11224 WORK SCHEDULE: On-site in high season (March to October) and hybrid/remote option (three (3) days in office and two (2) days home) outside of high season (November to February) JOB RESPONSIBILITIES: Strengthen and grow the brand recognition Plan and direct marketing strategy to increase attendance Manage Marketing Department Responsible for marketing labor and expenses budget Responsible for event/programming ideation, planning, and execution Responsible for all in-park public communications Responsible for production of all out-going marketing materials Responsible for planning and executing media buying Responsible for the maintenance and integrity of marketing data in digital platforms Coordinate public relation efforts in conjunction with an external PR agency Coordinate creative advertising campaigns in conjunction with an external creative agency Coordinate, launch, and optimize search, social, display, and retargeting advertising campaigns Coordinate best practices customer service communications Analyze and report on the effectiveness of campaigns and creative against objectives and metrics Oversee on-site photo and film projects Vet sponsorship requests and supervise donation efforts Support Sales Department Support Food & Beverage Department to promote product offerings and events Lead the search and the implementation of innovative, effective, and efficient Marketing solutions Maintain professional knowledge up to date by participating in conferences and educational opportunities Perform other duties expected of the Marketing Manager position and assist in all other critical needs of the Company Requirements: JOB REQUIREMENTS: Enthusiasm, energy, creativity and positive attitude Teamwork, continuous improvement, and process-based culture Minimum 5 years of experience as Marketing Manager Bachelor's Degree in Marketing, Communication, or Advertising Experience with integrated marketing sales and copy editing Proficiency in Microsoft Office, Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO Due to the nature of the amusement park business, must be able to work a flexible schedule which include weekends BENEFITS & COMPENSATION: Salary: $90,000 - $120,000 annual Benefits: Health, Dental and Vision insurance, Life insurance, Short- and Long-term disability coverage, Profit Share Plan, 401(K), Employee Parking Paid Time Off: Holidays, vacation, personal, comp days and sick days #J-18808-Ljbffr

Created: 2024-10-23