Director of Service Provider Marketing
Kuraray America, Inc. - Pleasant Grove, UT
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Job Description: Director of Service Provider Marketing Find out if this opportunity is a good fit by reading all of the information that follows below. Company Overview: Alianza delivers the only true cloud-native, carrier-grade communications platform built for service providers, enabling them to innovate and address the evolving demands of their customers. We are seeking a dynamic and strategic Director of Service Provider Marketing to lead our efforts in driving growth and expanding our market reach through effective service provider marketing strategies. Position Overview: As the Director of Service Provider Marketing, you will play a pivotal role in developing and executing service provider marketing initiatives that enable our customers to effectively use, promote and sell our products/services. You will lead a talented team, collaborate cross-functionally, and leverage your expertise to build and strengthen our customer ecosystem, enhance brand visibility, and achieve revenue goals. Responsibilities: Develop and execute comprehensive service provider marketing strategies that align with overall company goals and customer objectives. Lead a team of service provider marketing professionals, providing mentorship, guidance, and fostering a collaborative and high-performance culture. Build and nurture strong relationships with key service provider customers, ensuring effective communication and alignment of marketing efforts. Collaborate with Sales, Product Management, and Product Marketing teams to create and deliver compelling customer programs, campaigns, and assets that drive demand and enable customers to effectively market our offerings. Monitor service provider marketing performance metrics, analyze data, and provide actionable insights to optimize strategies, tactics, and investments. Define and manage customer co-marketing initiatives, including joint marketing plans, events, and promotions, to drive revenue growth and market share expansion. Stay current with industry trends, competitive landscape, and emerging technologies to recommend innovative service provider marketing approaches. Oversee the development and execution of training programs for customers to enhance their product knowledge, sales skills, and marketing capabilities. Manage the service provider marketing budget, allocate resources effectively, and ensure timely and accurate reporting on spend and ROI. Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. 7+ years of experience in service provider marketing, customer management, or related roles, with a proven track record of driving successful service provider marketing strategies. 5+ years of experience in team leadership and management, with strong coaching and mentoring skills. Deep understanding of service provider dynamics, customer ecosystems, and B2B marketing strategies. Proven ability to collaborate cross-functionally and influence stakeholders at various levels of the organization. Excellent communication skills, both written and verbal, with the ability to create compelling marketing materials and presentations. Strong analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. Proficiency in marketing technology platforms, CRM systems, and analytics tools. If you are a strategic thinker, a skilled leader, and passionate about driving growth through effective service provider marketing, we invite you to join our team as the Director of Service Provider Marketing at Alianza. Apply now and be a key driver in shaping our service provider marketing efforts and expanding our market presence. #J-18808-Ljbffr
Created: 2024-10-23