Director, Marketing

Company DescriptionThe full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Clean Earth is one of the largest specialty waste companies in the United States providing remediation, disposal, recycling, and beneficial reuse solutions for contaminated soil, dredged material, and hazardous and non-hazardous waste. Our vast portfolio of technologies and services touches nearly every industry that generates waste including energy, infrastructure, commercial, industrial, retail, and healthcare markets.It is our unique capability of providing a one-source, full-service solution to handle multiple waste streams from a single customer that separates us from the competition. Our processes are detailed, our due diligence is tireless, and our results provide unmatched recycling solutions for our customers with the utmost in customer service.Every day Clean Earth takes a hands-on, dedicated approach to recycling and beneficially reusing waste that would otherwise go into landfills. Allow our team of experts to provide a customized waste disposal and recycling solution for your company, tailored to your needs, and your goals.Job DescriptionThis position will lead the development and execution of marketing strategies that drive brand awareness, engagement, and revenue growth for the company. They will oversee a range of activities including market research, campaign development, brand management, advertising, and customer relationship management. With a deep understanding of consumer behavior and market trends, they will guide the creation of compelling messaging and content that resonates with the target audience. Additionally, they will often collaborate with other departments such as sales, product development, and finance to ensure alignment and maximize the impact of marketing efforts on the overall business objectives.Primary Responsibilities IncludeGather market data relative to the customer verticals, competition, and new technologies in order to assess directions, threats, and opportunities.Develop short and longer-term marketing segmentation and sales strategy aimed at maintaining and/or growing CE's market share in accordance long range objectives.Assess and coordinate those costs, resources, internal and external communications required to achieve both industry market and corporate objectives.Assess current Company and competitive segments and/or services and provide recommendations as to new segments/services or enhancements to strengthen market position or competitive differentiation.Oversee specific regional or line of business marketing campaigns and subsequent results.Develop event and trade show strategy to ensure that CE is well represented at key events.Coordinate with Enviri branding team to ensure consistent message and brand in accordance with corporate guidelines.Oversee website design and enhancements.Lead the development of value propositions for business units and train commercial associates in value propositions.Prepare the offer to the customer including the marketing mix and define strategic drafts, support product lines, report recognized market potential and changes, and implement appropriate marketing thrusts.QualificationsMinimum QualificationsBachelor's degree (B. A.) from four-year college or university. Concentration in Marketing/Communications.10 plus years related experience and/or training with a US based distributed services organization, or equivalent combination of education and experience.Knowledge of marketing/commerce and/or business economics with emphasis on industrial marketing.Preferred QualificationsMaster's degree preferred.International marketing experience in analyzing markets, drawing up strategic drafts and in developing commercial concepts for new products and their introduction.Experience in supporting all sales activities.Develop and present commercial justification and is experienced in organizing seminars, lectures, workshops and trade fairs.Additional InformationClean Earth offers competitive benefits including health, dental, vision, life, and disability insurance plans starting on the first day of employment; paid time off, wellness benefits, employee discount program, tuition assistance, and a 401k with company matching.We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.If you have a difficulty applying for any job posted on Harsco Clean Earth's website because a disability prevents you from using the online system, Clean Earth offers the following alternate application procedure: Call toll free (833) 209-2659 and leave your name, phone number, city and state of residence. Clean Earth will arrange for an alternate method of applying and will consider your application together with all other applications received for the job. This line is dedicated to disability applications only. No other inquiries will receive a response.#J-18808-Ljbffr

Created: 2024-10-23