Brand Marketing Manager, Innovation & Strategy - ...

Brand Marketing Manager, Innovation & Strategy - Stouffer'sMinimum RequirementsMinimum 5 years Marketing experience requiredStrong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, critical thinking, self-motivation, and a passion for the consumerExperience developing strategic brand/product plans, such as commercialization strategiesExperience connecting with cross-functional teams and agency partnersAbility to influence and lead others, including those outside of the Marketing functionAptitude for identifying consumer insights and transforming them into significant product and marketing innovationDeep understanding of key P&L driversDemonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive strong business resultsResponsibilitiesThis Growth Mission Manager will be responsible for identifying new opportunities for the portfolio, refining the existing portfolio and building the pipelines for our Stouffers BusinessManages projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize returnObsesses over consumers' enduring motivations, cultural context, and the business landscape; uses marketplace data and trends to more deeply understand our consumers at a human levelStrategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customersWorks to produce continuous growth out of total Demand Generation dollars; refreshes our brands for the modern era and scours the entire P&L to deliver what consumers value mostLeads team to create product strategy that prioritizes powerful and rewarding sensorial experiences like superior taste and alluring packaging; exhibits passionate food and beverage curiosity pertaining to ingredients, techniques, and culinary vernacularCollaboration with internal partners like R&D, Technical Applications, Sales, Finance, and Operations as well as external agency partners is paramount in order to plan breakthrough consumer experiences and disruption of the status quo while driving profitable growthAn ideal candidate will embody an "intra-preneurial" approach where this individual owns the business and disrupts the categoryPartners with Sales and Customers to execute best-in-class strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver resultsLeads by example to motivate and inspire cross-functional teams supporting the brand to win with consumersDevelop a deep understanding of the demographics, psychographics, and behavioral drivers of the brands' consumersIdentify and monitor health & wellness trends to assess whether a trend is a fad or a longer term opportunityUnderstand, validate and/or develop the consumer's hidden universal truths to drive relevant innovation and communication of benefitsIdentify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant innovation and communication about itIdentify and address knowledge gaps in consumer, brand, product, business and marketplace in order to build a learning plan in collaboration with our Market Research and R&D teamsFind the brand's unique approach and prioritized consumer benefits it delivers in order to define the brand's innovation strategyGenerate concepts, validate with consumers, and assess on key criteria to identify winning platforms to build 2-5 year portfolio pipelineExplore and incorporate new approaches to brand innovation in the brand's innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnershipsDefine the brand's NHW strategy and incorporate into innovation strategyBuild business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional teamDevelop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launchQualificationsMinimum 5 years Marketing experience requiredStrong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, critical thinking, self-motivation, and a passion for the consumerExperience developing strategic brand/product plans, such as commercialization strategiesExperience connecting with cross-functional teams and agency partnersAbility to influence and lead others, including those outside of the Marketing functionAptitude for identifying consumer insights and transforming them into significant product and marketing innovationDeep understanding of key P&L driversDemonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive strong business results#J-18808-Ljbffr

Created: 2024-10-23