Director of Public Relations and Social Engagement
Flavor Hills Myrtle Beach Restaurant & Bar - Myrtle Beach, SC
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Job Summary:Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.As the Director of Public Relations and Social Engagement at Flavor Hills, you will play a pivotal role in enhancing our brand's online presence, expanding our large party and catering business, and fostering community engagement. This multifaceted position requires a creative and strategic thinker who can manage social media platforms, cultivate relationships with local businesses, and coordinate events to create memorable experiences for our guests.Responsibilities:Social Media Management:Develop and implement a comprehensive social media strategy for platforms including TikTok, Instagram, Facebook, and more.Create engaging and visually appealing content, including posts, stories, and videos.Monitor and respond to comments, messages, and reviews across social media channels.Analyze social media metrics to track engagement and identify areas for improvement.Business Prospecting and Partnerships:Identify and build relationships with local businesses, event planners, and organizations to generate opportunities for business luncheons, holiday parties, staff functions, and catering orders.Collaborate with local influencers and food bloggers to promote Flavor Hills and increase brand awareness.Develop partnerships and collaborations that align with our brand values and mission.Event Coordination and Themed Nights:Plan and execute special events, themed nights, and promotions to attract a diverse clientele.Coordinate logistics for private events and liaise with clients to ensure their needs are met.Work closely with the kitchen and front-of-house teams to create unique dining experiences.Community Engagement and Outreach:Act as the liaison between Flavor Hills and the community, participating in local events and initiatives.Promote community involvement through charity events, fundraisers, and volunteer opportunities.Manage marketing materials and promotional campaigns for local events and sponsorships.Reporting and Analytics:Regularly report on the effectiveness of social media campaigns and event initiatives. Use data-driven insights to make informed decisions and optimize strategies. Stay up-to-date with industry trends and emerging technologies in social media and event management.Base Salary: $36,000 per year / $3,000 per month.Variable Commission Component:Large Party Bookings: Commission: 3% of the total revenue generated from each confirmed large party booking. Minimum Threshold: Achieve a minimum of 3 large party bookings per month to qualify for this commission.Catering Orders: Commission: 2% of the total revenue from each catering order secured. Minimum Threshold: Secure a minimum of 2 catering orders per month to qualify for this commission.Event Revenue: Commission: 3% of the total revenue generated from each event organized and coordinated. Minimum Threshold: Successfully organize and coordinate a minimum of 1 event per month to qualify for this commission.Additional Performance Bonuses:Social Media Metrics: Bonus: Achieve or exceed monthly social media engagement goals (e.g., 10% growth in followers, 15% increase in likes, shares, comments). Bonus Amount: $200 per month for achieving these goals.Customer Feedback: Bonus: Receive positive customer feedback or reviews explicitly mentioning the Director's efforts. Bonus Amount: $100 per month for each qualifying feedback/review.Payout Frequency: Commissions and bonuses will be calculated and paid on a monthly basis.Caps and Thresholds: There is no cap on earning commissions, allowing for unlimited earning potential. The minimum thresholds ensure that the employee qualifies for commissions based on performance expectations.Job Type: Full-timePay: $35,000.00 - $36,000.00 per yearBenefits:Employee discountFlexible schedulePaid time offProfessional development assistanceSchedule:Choose your own hoursAbility to Relocate:Myrtle Beach, SC 29577: Relocate before starting work (Required)Work Location: In person#J-18808-Ljbffr
Created: 2024-10-16