Director - Trade Marketing

Business Unit OverviewWhile professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We're also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal - UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.ResponsibilitiesThe Trade Marketing Director role is a highly visible position in the company that will have the ability to influence all product and customer strategy for the assigned portfolio. This position will sit on our sales management team and have frequent opportunities to interact and present with top executives in the company. The Trade Marketing Director will be accountable for entire omni-channel sales growth for the assigned product portfolio. Through delivery of strategic brand initiatives and deployment of trade and category resources, this person will optimize revenue and profit objectives for the Post Refrigerated Retail Business. This role will drive product sales objectives to execution, directing cross-functional teams in brand, finance, category management, and sales operations to implement our corporate plan through partnership with our field sales teams. The position will be a corporate-based sales thought leader and strategist, who delivers category, customer, and consumer insights to connect the dots between Retail Sales, Brand Marketing, FP&A, and Revenue Management. This role will also be required to recruit, train & develop trade, category, and sales future managers within the organization. This person should also have an interest in growth within the company. The role will be challenging but if successful will provide opportunities for future senior management roles in field sales, category management, and trade marketing.Develop and manage go-to-market sales and trade strategy focusing on Consumer, Category, Competition, Company, and Customer objectives.Collaborate cross-functionally with Marketing, Category Management, Finance, and Demand Planning to commercialize new products and drive revenue.Direct team to deliver trade, revenue, and planning objectives for your assigned portfolio.Refine brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team.Develop the 4P's (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis.Responsible for development and management of assigned team to become future sales managers in the company.Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company's growth and profit objectives.Direct the field sales execution of new product launches and existing product reviews, support daily sales team imperatives, and overall customer strategy and performance.Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives.Tactical and strategic partner in field sales business plan development.Serve as "on-call" internal and external go-to resource for assigned product portfolio.Identify opportunities with qualitative and quantitative data, drive concept to commercialization.Demonstrate consistent thought direction by driving strategic cross-functional projects.Identify and implement recommendations for improved process productivity.Develop Customer Annual Operating Plan with cross-functional partners.Manage the strategy, insights, and presentation process for key customer meetings with field sales.QualificationsBachelor's Degree required in Business Analytics, Finance, Marketing, or related field.Master's Degree or advanced technical degree preferred.5-7 years' experience in sales, trade marketing, or finance at a CPG food organization.Experience utilizing Excel to understand and optimize data and derive key business insights.Experience with IRI, Tableau, Demantra & Consumer Data Panel data.Must be able to calculate and examine sophisticated business concepts in real time.Ability to question and direct cross-functional teams without direct reporting structure.#J-18808-Ljbffr

Created: 2024-10-19