Manager, Global Social Media, Content and A&I, essie ...
L'Oreal - Long Island City, NY
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Manager - Social, Content & A&I (essie DMI)Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Location: 10 Hudson Yards, New York, NYDivision: Consumer Product DivisionReports to: Director of Social, Content & A&IWho We AreAt the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress.In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. The CPD division is L'Oréal group's largest division made up of 30k employees worldwide.A Day in the LifeResponsibilitiesSocial Media & Content (60%)Assist in executing the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.Drive & create social content strategy for global campaigns spanning hero launches, brand storytelling and product animations.Drive creation of best-in-class, hi-fi Brand social content with agency partners and "˜quick & dirty' reactive trend content in-house.Develop agency briefs and manage communications for global brand content and campaigns.Manage and execute always-on, white-label social content with agency partner for global Instagram channel.Be immersed in culture and trends to help improve essie's cultural relevancy through content.Partner with team members to manage/create the global Instagram calendar and content.Support invoicing and budget management for relevant work.Advocacy & Influencer (40%)Be immersed in culture and trends to help improve essie's cultural relevancy through content, among influencers and with the press.Assist Director/AVP to manage the global advocacy program; foster and grow network of current influencers and brand advocates.Ideate around impactful influencer programming to support strategic launches and pillar priorities.Work closely with the essie marketing team to ensure all brand communications and influencer marketing efforts are aligned.Requirements2+ years of relevant experience in social strategy and activation - preference for beauty and/or fashion.A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape.Strong understanding and knowledge of each social media platform from a brand marketing perspective.A passion for data, analytics, insights and trends.Keen eye for brand codes and tone of voice.Experience working cross-functionally and with agencies.Knowledge and understanding of social listening.Must have an excellent eye for design and photography.Strong interpersonal skills (written and oral).What We OfferSalary Range: $98,200-$137,500.Competitive Benefit Package.Hybrid Work Policy.Flexible Time Off.Access to Company Perks.Learning & Development Opportunities.Employee Resource Groups.Your Future TeamMarketing at L'Oréal is about triggering real emotion! We create personalized brand experiences online and offline.We Are Committed and EngagedDon't meet every single requirement? At L'Oréal, we encourage you to apply anyways!#J-18808-Ljbffr
Created: 2024-10-16