Director, Content Marketing

About UsEnsure you read the information regarding this opportunity thoroughly before making an application.Riskified empowers businesses to unleash ecommerce growth by taking risk off the table. Many of the world's biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists and researchers, Riskified's AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Riskified is proud to work with incredible companies in virtually all industries including Wayfair, Acer, Gucci, Lorna Jane, GoPro, and many more.We thrive in a collaborative work setting, alongside great people, to build and enhance products that matter. Abundant opportunities to create and contribute provide us with a sense of purpose that extends beyond ourselves, leaving a lasting impact. These sentiments capture why we choose Riskified every day.About The RoleRiskified is looking for a Director of Content Marketing to drive awareness, engagement, and results to the next level. As head of content, you will work closely with various marketing functions and other stakeholders across the globe to create full-funnel content that embodies our brand, demonstrates our expertise, provides value to our target audiences, and aligns to our business goals.As a player-coach, we need a strategic thinker but also a do-er with superb storytelling, writing, and editing skills. You'll be responsible for overseeing the content marketing function while growing and nurturing a primarily external team of writers. Pairing creativity and versatility with a data-driven mindset, you understand what type of content will work best for a given objective to captivate audiences. The ideal candidate should have a proven track record of setting editorial strategy and developing a variety of content that engage business leaders, tech-savvy readers, and the c-suite across the buyers' journey. Last but not least, you need to be able to execute effectively in a dynamic, global environment.What You'll Be DoingCollaborate with product marketing, demand gen, field marketing, data insights and communications teams to develop a content marketing strategy, roadmap, themes, and editorial calendar.Create full-funnel content pillars and derivatives (infographics, blogs, video scripts, ebooks, white papers, events/webinar programming etc.) for integrated marketing programs aligned to target personas and buying stages.Identify opportunities for new content types, channels, and visual material (image/video) or engagement tools (surveys, calculators) to maximize relevance for target audiences.Provide guidance to stakeholders for the best formats/deliverables to achieve their goals.Regularly report on content performance using data derived through analytics tools to identify opportunities and learnings.Collaborate with Riskified's in-house design team to develop compelling visuals to bring the writing to life.Qualifications7-10+ years of professional writing experience and content strategy within an enterprise B2B environment (ecommerce, fraud, payments or fintech experience preferred).3+ years experience in a content leadership position, managing a team of in-house writers and external resources.Effective communicator and collaborator alongside excellent writing and editing skills.Demonstrated successes in capturing target audiences through engaging content.Supervise the production of multiple regional projects under tight deadlines.Demonstrated experience utilizing next generation content tools (GA4, Semrush, etc).Obsessive about measuring and optimizing the performance of your content.Proven track record developing and executing successful B2B corporate-level positioning, content and brand campaigns.The base salary range for this position is $165,000-$175,000. This range is applicable to candidates who will perform the job either wholly, or in part, within New York City. Actual salary will be based on qualifications, competencies, and location. If you feel this range is not attractive, we encourage you to let us know through the application process.Base salary is just one part of the pay package at Riskified. All full-time regular employees receive a bonus target and are eligible to receive stock-based awards. Also, our value proposition goes way beyond compensation: our perks and benefits package, culture, community, and learning and development programs are just some of the elements we provide to bring value to our employees. We invite you to apply at to learn more about what we have to offer.Life at RiskifiedWe are a fast-growing and dynamic tech company with 750+ team members globally. We value collaboration and innovative thinking. We're looking for bright, driven, and passionate people to grow with us.Some Of Our NYC Benefits & PerksOur NYC team is currently working in a hybrid of remote and in-office for all our team members.Fully-covered medical, dental, and vision insurance from your first day.Equity for all employees, 401(k) + matching, commuter benefits.Catered lunch, fully-stocked kitchen, team events, happy hours, birthday celebrations.Yoga, pilates, soccer league, wellness classes.Wide-ranging opportunities to volunteer and make an impact in local communities.Commitment to your professional development with global onboarding, sales bootcamp, skills-based courses, full access to Udemy, lunch & learns.Awesome Riskified gifts and swag!In the NewsReuters: General Atlantic-backed Riskified valued at $4.3 bln in NYSE debutFortune Magazine: Riskified named Best Workplaces in New York for 2022The Muse: Q&A with Sales Enablement Manager Benedikt ParstorferGlobes: Riskified is among Israel's fastest growing companiesTechCrunch: Riskified Prevents Fraud on Your Favorite E-commerce SiteCTech: Riskified's VP HR on Post-COVID Flexible Work RoutinesRiskified is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate based on race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, or any other status protected by law.#J-18808-Ljbffr

Created: 2024-10-19