Director of Marketing and Communications
At Home Care Missouri - Saint Louis, MO
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.** Please do not add see resume or your application will not be considered. GREAT BENEFITS! PTO, Medical, Vision, Dental, Life, and Family Tuition Scholarship programJob Purpose: The Director of Marketing is a strategic leader responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and ultimately revenue growth. Tasked with developing and implementing comprehensive marketing strategies, the Director of Marketing collaborates with company leaders, locations, and departments to ensure alignment with the company's overall business goals. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaigns. Overall, a Marketing Director plays a pivotal role in shaping and executing a company's marketing vision to achieve long-term success. They lead the agency to achieve growth expectations according to revenue, census and start of care budget goals. This position leads the execution of the Sales and Marketing plan to build relationships with referral sources within the communities we serve while leading the growth of the agency and supporting the growth of the organization, as a whole. Must be creative and enjoy working within an entrepreneurial environment that is mission-driven, results-driven, and community oriented.QualificationsStrong understanding of marketing principles and strategiesProficiency in business analytics in order to forecast growth opportunities including excel and CRMsDemonstrated experience in developing strategies and solutions to drive salesDemonstrated prioritization and organization skillsDemonstrated ability to write effective business and sales plans and budgetsAbility to think creatively and strategicallyExperience in digital marketing, including social media, SEO, and content marketing requiredStrong analytical skills and the ability to interpret data and make data-driven decisionsExperience in home care or healthcare is highly preferredResponsibilitiesThe Director of Marketing is responsible for overseeing and orchestrating our marketing & outreach efforts to promote brand loyalty, awareness, customer engagement, and revenue growthTasked with developing and implementing comprehensive marketing strategies, the Director collaborates with company leaders, locations, and departments to ensure alignment with the company's overall business goalsThey analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and formulate effective campaignsManage a diverse range of activities, including advertising, digital marketing, business to business & direct to consumer marketing initiativesStay abreast of industry innovations and emerging trends to keep the organization's marketing approach innovative and competitivePlays a pivotal role in shaping and executing a company's marketing vision to achieve long-term successOther duties as assigned#J-18808-Ljbffr
Created: 2024-10-16