Director of Marketing
D and R - Pompano Beach, FL
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About usCheck you match the skill requirements for this role, as well as associated experience, then apply with your CV below.D and R is a small business in Pompano Beach, FL. We are agile, innovative and our goal is to support moms and their little ones.Our work environment includes:Casual work attireModern office settingJob Overview:We are seeking an experienced Director of Marketing to lead our marketing team and unify their efforts under a shared vision. The ideal candidate will have proven leadership within a marketing division and will be responsible for developing and executing a strategic plan aimed at driving growth. This role requires the ability to guide and mentor the current team, fostering collaboration, enhancing our brand image, and aligning all marketing efforts toward common business objectives.Duties:Develop and implement marketing strategies that align with business goals and objectives, with a focus on E-commerce and brand image.Manage and grow our current marketing team and collaborate with other departments to ensure alignment and effective execution of marketing initiatives.Oversee and optimize marketing campaigns across multiple channels, including social media, paid digital advertising, SEO, public relations, and more.Manage an outcome-based budget for marketing initiatives, making strategic decisions to optimize spending and drive results.Ensure consistency across our brand image and website, while properly directing SEO efforts for optimal performance.Utilize various analytic platforms to track and measure campaign performance, making data-driven decisions to improve marketing strategies and get the most bang for our buck.Stay up to date with the latest trends in marketing and social media, ensuring our marketing efforts remain innovative and effective.Collaborate with the sales team to ensure marketing efforts align with sales strategies and goals.Experience: Proven track record of success as a Director of Marketing or in a similar role, with experience in brand management and market research.Strong background in social media marketing and a deep understanding of social media platforms.Experience with analytics tools such as Google Analytics and the ability to track and measure campaign performance.Excellent leadership and communication skills, with the ability to manage a team and collaborate with other departments.Strong understanding of SEO principles and best practices.Job Type: Full-timePay: $70,000.00 - $120,000.00 per yearBenefits:Dental insurancePaid time offSchedule:8 hour shiftExperience:Marketing: 5 years (Preferred)Management: 2 years (Preferred)Ability to Commute:Pompano Beach, FL 33069 (Required)Ability to Relocate:Pompano Beach, FL 33069: Relocate before starting work (Required)Work Location: In person#J-18808-Ljbffr
Created: 2024-10-16