Corporate Brand Strategist NY

Date Posted: 03072025 Hiring Organization: Rose International Position Number: 479355 Job Title: Corporate Brand Strategist Job Location: New York, NY, USA, 10010 Work Model: Hybrid Shift: Hybrid Model: In-Office: Tuesday through Thursday Remote: Monday and Friday Employment Type: Temporary Estimated Duration (In months): 6 Min Hourly Rate ($): 70.00 Max Hourly Rate ($): 105.00 Must Have SkillsAttributes: Brand Marketing, Insurance - Life, Marketing Job Description EXPERIENCE REQUIREMENTS • 5-7 years minimum as a Brand Strategist with hands-on experience leading brand architecture work for complex, diversified brands • Experience working in Financial Services, Wealth Management, and Insurance a plus (although not mandatory) REQUIRED SKILLS • A self-starter - able to design a project plan, manage work to through key milestones and deliverables, manage roadblocks, and communicate consistently and effectively with team • A creative problem solver - able to aggregate and assess large amounts of strategic information and data, distill, and turn into a concise, compelling strategic POV • Exceptionally focused - able to turn strategy into executional ideas and market-facing concepts (including positioning, naming, visual identity development) • Team oriented - able to quickly build relationships and trust across teams and comfortable working with multiple stakeholders POSITION SUMMARY As part of the Company's corporate brand strategy team, you will be responsible for developing an enterprise-level brand architecture to support the company's strategy for growth and brand essence. Brand architecture work will require rapid immersion into the company's lines of business, audiences, and existing value propositions (covering consumers, employers, associations, financial advisors, institutional clients, and employees). The new brand architecture will need to define the connective tissue across lines of business and audiences as well as distinguishing strategic elements. The Brand Strategist will develop the brand architecture with the support of the VP, Brand Strategy and stakeholders across the enterprise. The Brand Strategist will also work closely with external branding partners to leverage the brand architecture output to optimize and expand the Company's sub-brands in-market (including sub-brand positioning, naming, and identity development). An important area of focus will be affluent and HNW consumers related to advisory solutions and targeted support modelsconsultative services. RESPONSIBILITIES Overall, Role • Collaborate directly with hiring manager in executing corporate brand strategy • Not a generic brand strategist"”this role is built around evolving the enterprise positioning and ensuring a consistent, optimized brand architecture across the entire portfolio Brand Architecture • Encompasses the overall framework for the Company brand, including its sub-brands, endorsed brands, and standalone brands • Involves both the visual identity (logo, color palette, photographic style) and the brand voice • Work with an external branding agency to optimize, refine, and, if needed, develop new brand elements (e.g., a new wealth sub-brand) First Six Months Focus: Collaboration with External Agency • Work closely with a leading branding firm to assess and optimize the current portfolio architecture • Engage in the evaluation and refinement of the positioning of existing brands (e.g., Investments, Group Benefits Solutions) Development of New Brand Elements • Participate in the development of a new wealth sub-brand within the portfolio • Conduct in-depth stakeholder interviews with key internal groups and the team leading the wealth initiative Execution • Translate strategic insights into tangible brand architecture improvements • Quickly understand and document the current state, identify gaps, and work collaboratively on solutions **Only those lawfully authorized to work in the designated country associated with the position will be considered. ** **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements. ** Benefits: For information and details on employment benefits offered with this position, please visit here. Should you have any questionsconcerns, please contact our HR Department via our secure website. California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Created: 2025-03-11