Lifecycle Marketing Operations Specialist

About the team The Lifecycle Marketing Operations Team is dedicated to improving the efficiency and effectiveness of Zillow's owned marketing channels. Our mission is to accelerate execution, ensure the health of our channels, and increase their overall impact to drive success for our organization. The team is the primary expert on email, SMS, push notification and in-app messaging channels. Partner closely with our marketing strategy, data science and technology teams to configure and launch new channels and campaigns that drive business objectives and align with channel and audience health benchmarks. Use expertise in MarTech tools and audience data to define requirements and deliver final outputs. Enhance channels by leading initiatives to develop new processes and technical capabilities, unlock new features or share insights to inform testing and learning strategies, improve messaging capabilities, streamline data and maintain operational excellence in systems. Zillow, the top real estate website in the U.S., is building an on-demand real estate experience. Whether selling, buying, renting or financing, customers and partners can turn to Zillow to get home and unlock success with speed, confidence and ease. About the role The ideal candidate shines in a fast-paced environment, and has experience with campaign execution and marketing operations even amidst ambiguity. This role leans heavily into hands-on-keyboard work, but also requires program management and a collaborative mindset to work effectively across teams. If you like solving complex problems and are passionate about enabling marketing teams to deliver the vision of Zillow 2.0, we want to hear from you! You Will Get To: Partner with marketing strategy teams to recommend campaign configuration based on your knowledge of platform capabilities, audience data and marketing requirements. Build campaigns in our Customer Data Platform (CDP) and Email Service Provider (ESP) platforms; including creating or updating HTML email templates, audience segments, journey configuration, and being responsible for QA and final send. Build and supervise channel and audience health reports in partnership with our data and marketing technology teams, regularly reviewing how our campaigns align with benchmarks and sharing insights with our marketing strategy partners. Gain familiarity with internal data and sources. Use this understanding to define and standardize audiences, and guide experimentation in our CDP / ESP. Constantly search for and drive opportunities to improve operational efficiency, with a specific eye toward speed-to-market, data accuracy and channel health. This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any part of Mexico, but preferably in Mexico City, as we would encourage attendance for occasional in-office events. In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location. Who you are Lifecycle marketer with technical expertise, capable of building best-in-class marketing campaigns with CRM, CDP, and ESP platforms. Can translate marketing requirements into technical requirements. You're able to quickly understand the business use case and envision how to efficiently build the final product using MarTech. Understand how data can be used to define customers and audiences. You have experience using reports and data to inform and influence campaign decisions. Committed to operational excellence. You are a problem-solver who enjoys creating and iterating on new processes or technical solutions to make the team or channels faster and more organized. Effective communicator that enables you to engage effectively with marketing and technical partners. Exhibit a collaborative working style with a strong focus on details, execution and results. Dedicated to increasing your level of ownership in your work and opportunity identification. Qualifications 2+ years of experience working in channel marketing or marketing operations, with hands-on experience creating and owning campaign builds and sends. Email experience, including HTML/CSS experience is required. Ability to think critically, be self-motivated, and navigate ambiguity. Outstanding verbal and written communication skills and experience interacting with both business and engineering individuals. Competent in Excel, JIRA, Litmus and Tableau Preferred Qualifications SMS / Push Notification / Mobile experience a bonus. Experience using Confluence, G Suite, and Simon Data preferred. Professional application of agile methodologies (specifically Scrum) is a plus. SQL a bonus. Get to know us Zillow is reimagining real estate to make it easier to unlock life's next chapter. As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting "” and no matter what job you're in, you will play a critical role in making this vision a reality. Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, and a fundamental commitment to Equity and Belonging. We're also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don't just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees' Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list. Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity. If you have a disability or special need that requires accommodation, please contact your recruiter directly. Q ualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Created: 2025-03-07