Associate Product Marketing Manager

Associate Product Marketing ManagerUPPAbaby is seeking Associate Product Marketing Manager to join the Product Marketing & Graphics Team. You will be a key contributor in delivering compatible Accessories for the Stroller category to market and strive for product excellency. WHO WE AREUPPAbaby is an American company that produces premium juvenile gear. By drawing on more than three decades of experience, our products deliver the highest standard of innovation, functionality and style while meeting the needs of today's parents. As a brand, we strive to provide exceptional customer experience that families can expect throughout their parenthood journey. We are committed to giving back through the UPPAbaby Gives Back program by providing safe transport for families in need. To date, UPPAbaby has donated more than 2 million dollars of in-kind product including strollers, car seats and accessories through our charitable partnerships and initiatives.WHO WE'RE LOOKING FORWe are looking for a motivated, hands-on individual to work alongside a Product Development team of Engineers, Designers, Quality, Graphic Design and Project Management. We want a candidate who has strong communication and attention to detail skills, ability to work in a team environment and be the voice of the product requirements based on marketplace knowledge and consumer insights. This role involves being hands-on throughout the development process, evaluating samples, validating established marketing requirements, and collaborating on packaging artwork to ensure product presentation aligns with brand standards and consumer expectationsWHAT'S IN IT FOR YOUReporting to the Product Marketing Manager for Strollers, you will collaborate and contribute to the development and line management for Stroller Accessories. You will be involved in a diverse range of accessories from those used for all-weather to travel to comfort inserts for baby. We're a collaborative team of product marketers and graphic designers who encourage each other to grow and succeed through feedback and support knowledge-sharing and mentorship opportunities to develop into a well-rounded contributor. Be a part of a fast-paced environment, where you will champion the marketing requirements within a cross-functional collaborative team. Since you'll be working within the R&D department you will see first-hand the process of how products are developed, validated, and meet the high standards we have established for the brand. Competitive salary, flexible hours, currently one day work-from-home.Excellent health, dental and vision insurance.Life insurance, LTD and STD paid by UPPAbaby. Voluntary life, accident and critical illness if interested.401K with matchLocated in Rockland with in-house gym, a laid-back culture, no dress codeWeekly catered lunches and snacks, drinks and cold brew on tapCorporate discount on our gearROLES & RESPONSIBILITIESDevelop global concept briefs for our Accessory line with consumer and market insights and detailed product requirements.Monitor feature requirements from concept to production.Collaborate with the Product Marketing Manager to ensure accessory compatibility with the stroller platform. Identifies product validation needs throughout the development process, including a thorough report of key findings and recommended action. Maintains an understanding of the category, competitive and consumer landscape. Collaborates with the product development team members across Design, Quality, Engineering and Program Management.Responsible for maintaining and achieving target cost based on margin goals.Lead the packaging strategy for stroller accessories by kicking off projects with the Graphics team, providing clear direction including competitive analysis, inspiration, and must-have product callouts.Review and provide feedback on packaging mockups, validating that key product benefits are clearly communicated before production.Work closely with Product Marketing Coordinator for accuracy of product information referenced by Sales, Marketing, and Customer Experience partners. Support product launch efforts by contributing to sales presentations, representing the brand at trade shows, and developing post-market launch assets in collaboration with marketing to ensure continued consumer engagement.QUALIFICATIONS AND SKILLSAbility to be hands-on through the development process Ability to manage multiple projects and deadlines simultaneouslyConducted consumer research and marketplace analysisProduct Line development (includes merchandising, costing, marketing & sales)Strong communication, interpersonal and presentation skills Ability to travel and attend trade & consumer showsEDUCATION AND EXPERIENCEBachelor's degree in Marketing, Business or Management3-5 years in product marketing or product development, preferably at a consumer goods company Previous experience working on brands and products with global presence a plus

Created: 2025-02-21