Sales Director

Sales Director Location: Flexible (North America); 25% travel requiredCompensation: Competitive base salary + performance-based bonus + equity participationAbout InfusenseInfusense is a Nashville-based biosensor startup that is poised to revolutionize cannabinoid potency testing with Tetrasense"”a cutting-edge technology that delivers unprecedented speed, accuracy, and accessibility for both B2B and B2C markets.We are seeking a high-impact Sales Director to spearhead our commercialization strategy in 2025, drive rapid market adoption, and build a high-performance sales team in the cannabis industry. Your Role: Driving the Future of Cannabis Testing TechnologyAs our first Sales Director, you will lead the go-to-market strategy, scale revenue, and establish Tetrasense as the leading potency testing platform in North America. This role requires a strategic leader with a proven track record in sales execution, business development, and leadership in the cannabis or analytical instrumentation space.What You'll DoDevelop & Execute Sales Strategy - Build and implement a scalable sales strategy targeting key verticals in the cannabis industry, including cultivators, extractors, dispensaries, and testing labs. Drive Revenue Growth & Market Penetration - Own all commercialization KPIs, drive adoption, and optimize sales channels to accelerate traction. Lead & Expand the Sales Team - Hire, manage, and mentor a high-performance sales team as the company scales. Build Key Industry Relationships - Establish and maintain strong partnerships with major cannabis operators, regulatory bodies, and industry stakeholders. Collaborate with Product & Executive Leadership - Work closely with the CEO, Board, and R&D team to prioritize product features, pricing models, and market expansion based on customer feedback and opportunities. Oversee Marketing & Demand Generation - Partner with marketing to optimize lead generation, content strategy, and channel marketing to maximize visibility. Who You Are:Cannabis Industry Expertise: Experience in cannabis instrumentation, lab equipment, or compliance testing (HPLC, spectroscopy, biosensors, etc.) is highly preferred. Proven Sales Leadership: A track record of scaling revenue, leading successful sales teams, and executing sales strategies in startup environments or high-growth companies. B2B & Technical Sales Background: Familiarity with selling scientific instrumentation or complex technical products to cannabis operators, testing labs, or regulatory agencies. Strategic & Hands-On: Comfortable with high-growth, fast-paced environments, and able to build processes from scratch while executing at a high level. Strong Communicator & Relationship Builder: Exceptional ability to engage stakeholders, negotiate deals, and establish credibility in the cannabis industry. Data-Driven & Results-Oriented: A KPIs-focused sales leader who thrives on exceeding revenue targets and optimizing strategies based on performance metrics. Why Join Infusense?Shape the Future of Cannabis Testing - Be at the forefront of bringing a revolutionary potency testing platform to market. Lead Commercialization at Scale - Own the go-to-market execution and revenue growth of a breakthrough cannabis technology. Build & Lead a High-Performance Team - Play a foundational role in recruiting and scaling the sales organization. Competitive Compensation + Equity - Meaningful base salary, performance incentives, and stock participation in a high-growth startup.

Created: 2025-02-09