ITF Therapeutics LLC | Director, Brand Insights

Title: Director, Brand Insights Reports to: Head of Commercial Insights & Operations Location: Concord, MA About the Company ITF Therapeutics is the U.S.-based rare disease division of Italfarmaco S.p.A., a private multinational group headquartered in Milan, Italy. Established in 1938, its mission has been to improve patient lives and overall well-being through pioneering research & development, high-quality production, and global marketing of branded prescription and non-prescription products. Operating in the pharmaceutical and API development, Italfarmaco Group has a presence in over 90 countries, employs 3,800 individuals, including 300 professionals across its four Research & Development Hubs, and generates a turnover exceeding 1 billion Euros. The group is known for its products in key therapeutic areas such as Women's Health, Neurology and Psychiatry, Cardiovascular and Metabolic, and Rare Disease. In January 2024, Italfarmaco launched ITF Therapeutics as a new division in the United States with a focus on the development and commercialization of products to treat rare diseases including Duchenne muscular dystrophy (DMD), a rare and severe form of muscular dystrophy. Highlighting this commitment, ITF Therapeutics successfully secured FDA approval in March 2024 for Givinostat, the first nonsteroidal medication approved to treat all genetic variants of DMD in patients six years of age and older. Givinostat is a histone deacetylase (HDAC) inhibitor that has shown potential in reducing inflammation and fibrosis in muscles, thereby slowing the progression of the disease. Building on a legacy grounded in collaboration and innovation, ITF Therapeutics strive to partner with leaders from the U.S. patient advocacy and treatment communities to ensure that our programs reflect and support their unique needs and goals. The establishment of ITF Therapeutics also reflects Italfarmaco's goal to build a world-class team of experts that share a passion to make a positive impact for rare disease communities. The Role Join ITF as a Director, Brand Insight Competitive Intelligence, where you will be responsible for providing an in-depth understanding of DUVYZAT and the Duchenne's Muscular Dystrophy therapeutic area through market research and identifying opportunities and insights to drive decision-making. You will also create integrated insights, recommendations and alignment for action by leveraging technical expertise in market research and competitive intelligence study design and execution. As part of the Commercial Insights & Analytics team, you will report to the Head, Commercial Insights & Operations, and will communicate integrated insights to relevant stakeholders across the organization. Key Responsibilities: Execute all market research and competitive intelligence projects with the support of the Head, Commercial Insights & Operations Partner with Marketing, Market Access & Medical Affairs teams to develop and execute against an appropriately robust market research, competitive intelligence, and business analytics roadmap Proactively drives analysis and ensures early awareness of key market opportunities and risks through analysis of primary and secondary information. Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies Have the confidence and experience to select the best vendor based on the business objectives Manage projects within budgets, schedules and corporate policies and SOPs Explore innovative techniques to address business questions Identify insight needs and recommend approaches to address these needs Foster strong agency partnerships to ensure insights are based on reliable, high-quality information Coordinate vendors at each stage of the market research process and provide businessbrand knowledge to aid in fieldwork material and report development Communicate Actionable Insights Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action Integrate and synthesize information from multiple sources to proactively address business needs Delivers strategic insights, tailored to each specific audience, which empower ITF teams Show strategic business acumen when communicating insights, addressing key business questions and providing recommendations Owns and executes CI workshops to develop insights into competitor strategy and tactics for commercial decision making. Leads in collecting CI at scientific congresses; participates in cross-organization team and implements conference planning process to define ITF's business and clinical interests to develop at the congress. Builds internal stakeholder relationships and partners across ITF to increasingly drive insights and commercial strategy and decision making. Develop and delivers presentations to senior leadership Effectively and Compliantly Partner Within a Startup Environment Work closely with across all teams (Commercial, Patient Advocacy, Medical Affairs, etc) to identify and address business need Develop strong strategic partnerships across the organization Collaborate across functions (i.e. business operations, commercial excellence, commercial operations, patient services) to deliver integrated insights and recommendations to enable business objectives Demonstrate a solution-oriented and proactive approach to problem-solving Work with Global and local colleagues to ensure alignment and coordination across projects Consistently exercises independent judgment and discretion in matters of quality, comprehensiveness, methodological rigor and timeliness of all process outputs. Provides oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance and budget management activities in execution of each CI and market research activity. Supervises compliance of relevant standard operating procedure (SOP) and industry ethics and is responsible for maintaining and tracking learningtraining, compliance and safety programs. Ensure successful agencyvendor partnerships Requirements: Bachelor's degree in business, marketing or scientific field, advanced degree preferred 10+ years of progressively responsible competitive intelligence, market research or related experience; or an advanced degree in a scientific, analytical or business field and 4 years of progressively responsible competitive intelligence, market research or related experience. 3+ years of experience in rare disease andor specialty pharmacy markets preferred Demonstrated market research experience, particularly in rare disease and across quantitative and qualitative research methodologies. Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in pharmaceuticals. Proven ability to communicate, strategize and collaborate effectively with senior management. Proven track record of thriving in a high-pace, small company environment Thorough knowledge of drug commercialization. Thorough knowledge and passion for excellence in the commercial side of managing pharmacovigilance processes Ability to travel for key business events as this role may involve significant travel (i.e., up to 20% of time)

Created: 2025-01-19