InterEx Group | Senior Manager Product Strategy

Program Lead - 12 month contract - Based in Chicago - family-owned business with more than $35 billion in global sales.**US Citizens or Green Card Holders Only - Cannot provide sponsorshipSenior Product Strategy Lead for MMM (Media mix modelling) ProjectNeed Media mix modelling experience1-2 stage interview process, start ASAPRequirements:Experience in running projects with MMM (Media mix Modeling) econometric models preferred or related analytical models using multivariate regression or machine learning algorithmsSkilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and dataProject management skills and ability to solve complex problemsKnowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopperbrandmedia marketing insights with internal teams and external agenciesKnowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)If you meet exceed the above requirements and would like to chat further, please apply here.

Created: 2025-01-09