Hometown Food Company | Sales Director

Position Summary: The Director of Foodservice and Alternative Channel Sales will have accountability for driving sales within Foodservice (Broadline & K-12) and Alt Channels (Export, Ecommerce, Emerging, and Closeout). The candidate will work with various internal teams and stakeholders to formulate sales strategies and tactics to support our business goals. This is a key sales position reporting to the President of Sales, at Hometown Food Company.Required Job Responsibilities:Establish sales objectives by creating a sales strategy and execution plan, specifically by channel.Ability to grow and manage conventional and natural brands within each channel across multiple temperature classesAchieve sales objectives by contributing sales information and recommendations to strategic plans and reviews. Prepares and completes action plans and implements approved plans.Achieve planned results by maintaining and expanding the customer base by building and maintaining rapport with key customers and identifying new customer opportunities.Achieve sales objectives through monthly maintenance of forecast, preparing an annual budget, scheduling expenditures, analyzing variances monthly, and initiating corrective actions. Resolve problems, identify trends, determine sales system improvements, and implement changes when necessary.Recommend product lines by identifying new product opportunities, surveying consumer needs and trends and tracking competitors.FoodserviceManage Foodservice pricing and promotional structureDevelop and expand upon relationships with both operators and distributors within Foodservice industryK12Manage K12 pricing structure and annual school bid process Develop and expand relationships with operators and school districtsExportWork closely with brokers to enter new markets and optimize existing marketsMaintain and execute against the promotional budget within the export channelE-CommerceManage relationships with Amazon and other ecommerce retailers (Thrive, iHerb, Misfits Market, etc.)Maintain bottom-line strategy while expanding top-line through partner structure on AmazonExecute promotional strategy across all ecommerce retailersEmergingCatch-all category for non-conventional retailers and distributorsContinue to drive new relationships and grow Hometown's reach outside conventional channels and customersCloseoutWork closely with inside sales team to sell short-dated and excess products at the highest possible priceManage and develop existing relationships to leverage closeout opportunities into everyday business with retailersRequired Sales Skills and Qualifications:Motivation for sales. Exceptional interpersonal, communication, team leadership and management skills.Effective time manager with ability to multi-task.Strong planning, organizational, analytical and networking skills.High energy level and diligent work ethic. Self-starter, can work independently (within company guidelines) Ability to thrive in a fast-paced startup or Private Equity environment with an attitude focused on "what's possible".Track record of success in growing sales, profits and relationships with existing andor new customers. Skills include:Developing and implementing sales strategies that align with company objectives. Develop & implement sales plans, specifically by channelBuilding Relationship to deliver results: existingnew retailers & broker networkStrong communication, presentation, negotiation & closing skillsAddressing customer concerns and resolving problems that could affect sales & profit goals.Recommend product enhancement to improve the sales potential of each customer & align with company sales objectives.Sales planning. Forecast Management and S&OP Process capabilities.Strong understanding of trade spends and promotional strategy.Customer focusBuilding relationships: Developing relationships with customers, distributors, and other key industry personnelIndustry and product knowledgeBasic computer skills: Experience working with Microsoft Office Suite - Word, Excel, Power Point.EDUCATION EXPERIENCE:A minimum of 5 years' sales experience in the food & beverage industry. Direct sales experience within some or all of Foodservice and Alt Channel SalesBasic supply chain experience. Bachelor's degree required - Marketing or Business Management preferred.OTHER REQUIREMENTS: Ability and willingness to travel 75% of the time.Location: Flexible

Created: 2025-01-02