JD Finish Line | Director of Growth & Attribution

**This role can sit in our Indianapolis, Indiana OR Boulder, Colorado office. We are seeking an experienced marketer with in-depth knowledge of digital media and digital analyticsattribution to help own our consumer growth strategy. We're looking for someone passionate about growth marketing with a willingness to dive deep when it comes to full-funnel marketing, developing paid acquisition programs, and accessing new audiences. A successful candidate will be an acquisition marketing expert, who can ultimately meet ambitious revenue targets and understands how to use complex customer data to inform acquisition. This role will require managing multiple workstreams, developing a roadmap of high priority reporting needs, and prioritizing work across internal business teams. The ideal candidate is highly experienced in designing, managing, and building dashboards with support BI tools and infrastructure.The Director of Growth and Attribution will be responsible for the development and execution of a comprehensive performance marketing program focused on overall clientuser acquisition. You will provide operational and strategic leadership across channel acquisition (FB, IG, TikTok, paid search, etc.), creative ad direction and strategy, media buying, and strategic direction across reportingattribution. The Director of Growth Media will partner with our external agency and internal direct reports to understand what is driving performance across core social, display, search, programmatic and online video channels (including FacebookInstagram, Google, YouTube, TikTok, Snapchat and Pinterest) and will translate those insights into tangible cross-functional ideas that can drive better results and improved creative across our broader marketing and communications efforts. This leader should effectively exhibit JD Finish Line's core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties: Role & Responsibilities:Oversee customer acquisition teams and channels including but not limited to search, paid social, display, and video. Work alongside our external media partners to ideate, test, and execute campaigns across various platformsBuild omni-channel and automated reporting around core audience segmentsAlign sales forecasting to weeklymonthly performance reporting - a holistic view of how channel-specific initiatives, promos, and sales ladder back to the bottom-line business performanceDesign and manage report delivery solutions, such as portals and dashboards, within supported BI tools and infrastructureIdentify, test, measure, and optimize existing channels to grow revenue while maintaining strong LTVCAC ratio and unit economics. Identify opportunities to scale existing channels and find new, viable channel opportunities for continued growthHave a deep understanding and background in leading strategy and budgeting on FacebookInstagram, TikTok, SnapChat, Google, YouTube, CTV and more.Understand how to guide IT teams in implementing site tagging, conversion pixeling, and media taggingplacement naming to ensure seamless harmonization of data from multiple sources (FB Ads, Google Ads, SA360, DCM, etc)Lead development of various customer models including customer lifetime value, RFM segmentation, brand lift, behavioral segmentation, propensity modeling, etcCollaborate with brand marketing and creative teams to develop effective messaging and assets for performance channels; work closely with retention, social, and influencer marketing roles for cohesive execution of key initiatives across all touch pointsEstablish KPIs and metrics for success; provide regular performance reports; track and adhere to budgets. Share key learnings from performance channels with teams to help inform future creative and business decisionsCreate attribution strategies and program to understand channel efficacyTest and learn. Help create and execute dailyweekly growth experiments across acquisition channels, including but not limited to creative tests, incrementality tests, and spend scaling testsPartner with agency and team to establish monthlyannual channel traffic, sales, spend and customer forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities Required Experience:Prior experience working in an e-commerce andor retail environment or agency is required7+ years overseeing customer acquisition marketing channels and paid digital advertising with Paid Social and Paid Search required7+ years experience in a relevant data analyst, data science, BI, or digital analytics role, working closely with marketing teamsProficient in Google Analytics, Excel and other analytical tools requiredExperience with using RegEx to identify and parse patterns in dataPrior experience building, testing, and deploying data enhancements and database structures for growing companiesExperience working with data visualization and business intelligence tools like LookerExperience working with creative teams to develop concepts, build briefs and bring messaging to lifeExperience managing paid media programs that are held to a specific CPA, LTV, ROAS KPIsKnowledge of documenting and maintaining data dictionaries, analyticstech stack diagrams, and other necessary data structure documentation for centralized useExcellent project management skills with an ability to set and achieve goals, meet deadlines, pivot strategy and multitask in a fast-paced environmentA self-starting attitude: You work independently and effectively, with little oversight or managementYou're excited about the opportunity to work very hard in a fast-paced, dynamic environment with high energyPhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Sit for more than 6 hours per shiftUse hands to finger, handle and feelReach with hands and armsTalk andor hearStand for up to 2 hours at a time regularlyWalk or move from one location to another regularlyPeriodically may need to climb, balance, stoop, kneel, or crouchLift andor move up to 10 pounds regularly and up to 50 pounds occasionallyPunctuality and regular attendance consistent with the company's policies are required for the position.The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $115,000 - $160,000 (Depending on Experience); 20% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

Created: 2025-01-01