Eurasia Group | Marketing Director

Marketing Director About Eurasia Group and GZERO Media Eurasia Group is the world's leading global research and advisory firm. We help clients understand, anticipate, and respond to instability and opportunities everywhere they do business. Together with GZERO Media"”the go-to source of first insight into geopolitics"”and our full-fledged events team, the Eurasia Group umbrella provides a complete political risk solution. Headquartered in New York, we have offices in Washington, London, Sí£o Paulo, Brasilia, Tokyo, Singapore, and San Francisco, as well as on-the-ground experts in more than a hundred countries in every region of the world. We are committed to analysis that is free of political bias and the influence of private interests. Visit us: | Follow us: LinkedIn ( | X ( | Threads ( | Facebook ( | Instagram ( | YouTube ( Position Overview: Eurasia Group is looking for an experienced and collaborative Director of Marketing to join our team, reporting to the Chief Marketing & Communications Officer. The Director of Marketing will lead Eurasia Group's multifaceted B2B and B2C marketing efforts across our various channels, networks, events, and platforms to support new areas of growth, client retention and promote Eurasia Group's reputation as the world leader in political risk analysis and solutions. As a "brand champion," the Director of Marketing will be responsible for projecting and harmonizing the brands of Eurasia Group and GZERO Media, EG's media company subsidiary, among several key audiences: clients, prospects, potential employees, and the public-at-large. This leader will articulate, align, and enforce the company's brand across all channels, and optimize for marketing goals. This includes Eurasia Group's external website, client website, content for clients, pitch decks, social media, GZERO, and other collateral materials. A successful leader will be highly collaborative and plugged into the diverse activities and initiatives of the firm. You can create integrated marketing campaigns to support growth goals. You are a creative and entrepreneurial thinker, always looking for new opportunities to leverage and promote our unique network, content, and talent. You use data-driven insights and analysis to inform your strategy and report results. This position can be based in New York, Washington DC, Canada, or Brazil and will report to Eurasia Group's Chief Marketing and Communications Officer. Responsibilities: Provide marketing leadership for B2B and B2C efforts across the firm Design, create and launch integrated marketing campaigns to support and align with growth goals Align our brand's expression across all channels, including partnerships Relaunch and oversee the corporate website, in coordination with IT, Communications, GZERO Media, and the events team Launch paid social media campaigns Create new demand across key client segments using the power of our brand and content to elevate reach and awareness of our diverse service offerings Develop marketing assets and strategies to engage with clients and external stakeholders Provide marketing leadership and support for engagements and events Work in close collaboration with design, media, social and events teams and potentially manage a direct report Qualifications: Minimum eight years of relevant experience MBA or master's degree in marketing or related field A passion for global politics and international affairs is preferred An entrepreneurial mindset, excellent problem solver, and ability to reach new customers A marketing generalist who has a deep understanding of different channels and how they play into the marketing mix "” from events and PR to paid marketing and emails High level of interpersonal, written, verbal, negotiation, and presentation skills Strong emotional and cultural intelligence, and enthusiasm for working with diverse organizations and people Experience working in B2B and B2C marketing An understanding of online UX, online marketing principles and strategy Experience building and shaping growing brands and corporate websites Fluency in paid social and an understanding of social media metrics Exceptional organizational skills, strong attention to detail, and the ability to multi-task Global content management and creation experience The applicable base salary range for this role is $90,000 to $140,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. We strive to put politics first for our clients. This requires us to maintain a company culture that puts people first. We are committed to fostering an environment that is inclusive, empowering, and globally-minded. We firmly believe that diversity in gender, race, ethnicity, sexual orientation, cultural background, religion, disability, and age brings ideas and perspectives to the table that make our analysis stronger for our clients and make our company a better place to work for our people. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. The pay range for this role is: 90,000-140,000USDperyear(Washington DC) 90,000-140,000USDperyear(New York)

Created: 2024-12-21