Aditi Consulting | Brand Marketing Project Manager - ...

Role: Brand Marketing Project Manager - Creative CampaignsDuration: 12 months Contract with possible extension Location: 85 Challenger Rd., Ridgefield Park, NJ, USA - Onsite Role (Monday-Thurs on Site Friday WFH)Top 3 skills: Project Management, Brand Marketing, StrategyThe Brand Manager will be responsible for ensuring and supporting executional excellence of all brand design marketing initiatives in the SEA Brand Marketing team. The Brand Manager will support Sr Marketing Managers to drive creative and integrated briefs, creative development, project management, stakeholder management, agency and creative partner management, budget management and the integrated go-to-market process across multiple projects and campaigns. The Brand Manager is responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.Throughout the creative development process, you will help provide and track feedback from various partners including business owners, leadership, Legal, Product Marketing and the integrated marketing team. You will also work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign from communication strategy, to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners, internal stakeholders and to make sure our projects are organized and represented in the best possible way.The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPI's. You will be fluent in turning channel reporting data into actionable recommendations, analysis and post mortem.Responsibilities:Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase sales.Understand the marketing communication toolset and support integrated communication plansCollaborate closely with the team to scope, track, manage, and launch internal and external marketing campaignsCoordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and trackingproviding creative feedbackPartner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVCOLV scripts, naminglogos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed CollateralPartner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promosbundlesEnsure created assets keep a consistent tone with relevance to the brand and target audienceOwn and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch.Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing teamPartner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposesPartner with LegalRisk departments to ensure review and approval of all external marketing campaignsKeep current with branding, carrier and partner branding and guidelines for use on co-branded materials.Prepare progress, expenditure and other related reports as directed by managementRequirements:7+ years of brand and creative marketing experience with a leading creative agency, a top tier CPG, Consumer Electronics or tech companyBA required, advanced degree in lieu of experienceStrong understanding of storytelling, the creative process and brand developmentStrong Project Management and production experienceStrong experience working with creative agenciesExcellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externallyStrong attention to detailStrong presentation skillsSolutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertaintyHighly organized, self-motivated, proactive, ability to prioritize projects and adjust as neededAbility to manage budgetsCan quickly learn, master and own SEA network systems and processesPositive attitude, team oriented, optimistic, flexible, solutions thinker, problem solverRelentlessly driven to contribute to a high performing team on high profile campaignsCompensation:This is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position $40- $45hr. (compensation may vary outside of this range depending on a number of factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.Email me for quick response: "Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions"

Created: 2024-12-01