Bayer Corporation | Global Brand Director - Oncology | ...

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining "˜impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Global Brand Director - Oncology Global Brand Director - Oncology PURPOSE The Global Brand Director Oncology will support the global product teams (PTs) with design and execution of the brand strategy to commercialize the Bayer PH portfolio of products. The position will be accountable to support PT with world-class marketing capabilities that addresses, adapts, and shapes the pharmaceutical environment and that delivers real value for all stakeholders ultimately committed to deliver medicines to our patients in need. This position provides an opportunity for an experienced Global Marketeer to establish themselves as Brand Director for multiple brands, depending on the missions. Working within the Product Team (PT), also collaborating closely with cross functional team members and key Markets (as defined by the PT) to ensure co-creation of the marketing strategy and tactics for successful commercialization of the asset as well as LCM strategies. YOUR TASKS AND RESPONSIBILITIES The primary responsibilities of this role, Global Brand Director Oncology, are to: Strategy Lead and contributes to effective development and implementation of marketing strategies of the asset to enable world class commercialization plans; Lead development of brand plans and manages interface to markets in the development of integrated brand plan; Lead development of segmentation strategies (HCP and patient) and targeting framework; Lead development of the unbranded and branded key message framework, message architecture, and integrated brand communications strategy (HCP and Patient) incl. training guidance in collaboration with key markets; Develop Unbranded and Branded campaign in line with the brand positioning. Country Engagement Champion global brand alignment by advising affiliates on brand strategy; Coordinate the interface to markets for learning cycles and best practice sharing. Global Activation Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels incl. leading global external initiatives and events (e.g. congress); Lead development of Digital Health solutions that will drive differentiation and improve stakeholder's experience; Coordinate consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape and implication on Brand development and messaging. Project Management Provides strategic input into brand forecasting and business planning processes and partners with brand readiness team in the development of business cases for LCM and launch readiness; Ensures resource prioritization and budget management for global commercial activities and takes enterprise view in resource allocation; Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset; Manages key agencies. WHO YOU ARE Bayer seeks an incumbent who possesses the following: Required Qualifications: Minimum: BS or BA; International/Global Strategic Brand Management experience; Experience and successful global or regional marketing experience required; Experience in managing external collaborations; Excellent Communication Skills - Written and Verbal English Language; Experience working in matrix-based teams. Strong collaboration/relationship-building skills and ability to engage across multiple functions; Demonstrated Cross-Functional Leadership Capabilities. Preferred Qualifications: PhD, MBA, or advanced degree preferred; 5+ years working in one of the key Therapy Areas preferred (CV, WH, Ophthalmology, Oncology); Experience commercializing in key PT markets preferred; Experience in customer facing position is a plus. #LI-US YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E-Verify Employer. Location: United States : New Jersey : Whippany Division: Pharmaceuticals Reference Code: 834388 Contact Us Email: Job Segment: Oncology, Pharmaceutical, Ophthalmic, Branding, Brand Manager, Healthcare, Science, Marketing

Created: 2024-11-28