BranchLab Inc. | Director of Insights & Analytics | ...

Job title: Director of Insights and Analytics Workplace type: Hybrid Employee Location : New York, NY Job type : Full-time RESPONSIBILITIES As the Director of Insights & Analytics at BranchLab, you will oversee all research, reporting and insight deliverables for our clients. This includes data collection, querying, analysis, developing new insights, storytelling, and recommending data-driven strategies to improve media performance. Your main responsibilities will be: Transform BranchLab data into actionable insights that drive tangible client outcomes Support client facing teams with research and insights to ensure client success Provide audience creation and media optimization recommendations Analyze impact of targeting on patient and HCP outcomes Extracting insights and generate reports from various sources Develop systems to transform raw data into actionable business insights. QUALIFICATIONS AND EDUCATION REQUIREMENTS Bachelor's or Master's degree in marketing analytics or related field Demonstrate proven experience as an Analytics Manager or Data Scientist, preferably in the healthcare industry. Proven experience in data analysis and insights generation, preferably in a business or marketing analytics role. Understanding of media landscape and advertising analytics, preferably in TV and healthcare advertising SPECIAL SKILLS Expert data analysis and reporting using tools like Excel, and query environments like SQL along with proficiency in data visualization tools such as Tableau. Proficiency with Python is not necessary but would be a valuable skill for this position. Communicate data-driven research and optimization recommendations through creation of compelling, visual storytelling Ability to effectively communicate with revenue teams, TV partners, and brand/agency customers. Possess strong analytical skills, attention to detail, problem-solving aptitude, and the ability to think critically and draw actionable insights from complex datasets. BENEFITS Comprehensive health, dental, and vision insurance plans. Unlimited paid time off and holiday schedule. #J-18808-Ljbffr

Created: 2024-11-26