Kate McLeod | E-Commerce Manager | new york city, ny

Who We AreKate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It's designed to be used daily and turns something quotidian into an intentioned moment of self care - a source of everyday magic.OverviewKate McLeod is a brand that makes solid body care products that melt nature's most moisturizing ingredients directly into the skin. At the heart of everything we do is a commitment to creating meaningful connections with our customers and, as a key part of that, delivering an exceptional online shopping experience. We're looking for a dynamic and strategic E-Commerce Manager to help us grow and refine our digital presence while nurturing our community of customers.Who You AreYou live and breathe e-commerce. You have your finger on the pulse of digital marketing and website trends across a variety of industries, and you are passionate and educated about the clean beauty, health, and wellness space. You love working in small teams, and you are excited about the idea of working closely with a company's co-founders and leadership team. You believe in our brand and mission; you recognize how innovative our products are; and you want to help us take this to the next level.Key ResponsibilitiesE-Commerce Management & OperationsOwn and optimize the e-commerce site, ensuring a seamless, on-brand experience from homepage to checkout.Develop and execute strategies to increase conversion rates and grow revenue.Manage the end-to-end product lifecycle online, including but not limited to product launches, promotions, seasonal campaigns, and subscriptions. Oversee website analytics to track performance, identify trends, and inform data-driven decisions.Partner with the creative and marketing teams to execute visually compelling and engaging site updates, inclusive of landing page tests.Collaborate with and help manage the e-commerce agency, ensuring alignment on brand goals, timely execution of deliverables, and ongoing optimization of campaigns and site performance.Monitor and support Kate McLeod's retail presence on third-party platforms (such as Sephora or wholesale partner sites), flagging opportunities, coordinating updates, and ensuring consistent brand closely with the Social Media Manager to maintain and optimize Kate McLeod's social commerce presence on platforms like Meta Shop and TikTok Shop, ensuring a seamless shopping experience and alignment with broader e-commerce goals.Customer Relationship ManagementEnhance our CRM strategy to build deeper connections with our customers and drive repeat purchases.Analyze customer data and purchase behavior to create targeted, personalized email and SMS marketing campaigns.Deploy email and SMS campaigns, execute automated customer flows (ex: Welcome Flow, Abandoned Cart Flow), and continually optimize them for improved performance and customer engagement.Develop strategies to reward customer loyalty and turn first-time buyers into lifelong fans.Collaboration & LeadershipWork closely with the marketing team to align e-commerce initiatives with broader brand goals and storytelling.Coordinate with the operations team to ensure accurate inventory management and timely fulfillment.Stay ahead of industry trends and emerging technologies to continuously improve the customer experience.What We're Looking ForMinimum 5 years of experience managing e-commerce platforms (experience with Shopify Plus is a must).Strong understanding of e-commerce analytics tools (Google Analytics, Klaviyo, etc.) and conversion optimization in customer relationship management, including email and SMS marketing.A passion for creating meaningful connections with customers and elevating their online shopping journey.A proactive, detail-oriented self-starter who thrives in a collaborative environment.Benefits & Perks:Competitive annual salary based on experienceHealth, dental, vision benefits401(k)Exclusive employee discountsKate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer. We welcome our employees' differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.

Created: 2024-11-26