Chubb | Marketing & Communications Manager | ...

JOB DESCRIPTION Chubb is seeking a general marketing & communication strategist as the manager for our North America Financial Lines and Property divisions. This position is responsible for managing the day-to-day execution of critical projects, events, and campaigns for these divisions in alignment with strategic marketing and communications plans across all internal and external platforms. The role will also be responsible for designing, writing, crafting, and deploying engaging marketing B2B campaigns and promotional content across events, sales, and digital channels. This position will work closely with marketing/communications team members and key business stakeholders at all levels of the organization. Our ideal candidate is an exceptional project manager, writer, and marketing strategist - who can juggle multiple projects simultaneously and is a highly creative communicator with demonstrable experience in building messages for targeted audiences and devising campaigns that engage, inform, and motivate. This position operates on a hybrid schedule (3 days in office, 2 days remote) in Philadelphia, PA and reports to the Vice President, Marketing & Communications for North America Financial Lines. Candidates invited to interview should be prepared to share a portfolio of past work to demonstrate relatable experience. Responsibilities: Managing the business' day-to-day communications, marketing strategies and tactics, including agent/broker communications, marketing and sales campaigns. Collateral development, thought leadership and internal employee communication in coordination with the Chubb North America Marketing Communications team. Helping to drive marketing strategy and end-to-end omnichannel sales/marketing campaign management targeting distribution (agents and brokers) partners and accounts while ensuring assets are executed following all applicable marketing controls. Continuously measure, monitor, analyze and report on the business effectiveness of integrated campaigns, sharing results and learnings with internal stakeholders and making subsequent improvements accordingly. Ability to synthesize complex financial and insurance-related materials and to craft creative, persuasive content for distribution and field audiences. Managing the development and distribution of invitation/registration systems supporting key events. Providing virtual and on-site support at events as needed. Interface effectively, as needed, with outside advertising agencies and independent marketing communications contractors. Understanding of paid media strategies for B2B including LinkedIn to execute paid media campaigns. Interfacing effectively, as needed, with outside advertising agencies and independent marketing communications contractors. Meet with Chubb Centers of Excellence support teams (thought leadership, social media, digital channels, paid media, internal communication) and internal business teams to collaborate in building effective go-to-market campaigns. Managing execution of email marketing initiatives through Salesforce Marketing Cloud (SFMC), including the development of email campaigns for use with external promotions, events, newsletters and internal communications. Writing and editing marketing messaging and promotional content across digital channels to support critical tactics and campaign deliverables, including e-newsletters, webpages, videos and social media content. Participating in ongoing social media engagement and activities, including reviewing and recommending tactics, contributing to strategy and drafting copy for dissemination via Chubb's social media channels as appropriate. Upholding exceptional standards for quality production and service, remaining accountable for meeting deadlines, and keeping stakeholders informed on the progress of projects. Interfacing effectively, as needed, with outside advertising agencies and independent marketing communications contractors. Meet with Chubb Centers of Excellence support teams (thought leadership, social media, digital channels, paid media, internal communication) and internal business teams to collaborate in building effective go-to-market campaigns. QUALIFICATIONS Bachelor's ABOUT US Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally. At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.

Created: 2024-11-25