Limbach Facility Services | Regional Marketing Leader |...

Description Who We Are... Since our founding in 1901, Limbach's primary core value has always been: We Care . We Care about you as a person: your safety, career, development, and the local community. We Care to impact diversity in construction to create a collaborative work environment focused on generating a sense of belonging and accomplishment. Limbach Company LLC, a subsidiary of Limbach Holdings, Inc., (NASDAQ: LMB) is an integrated building systems solutions firm whose expertise is the design, installation, management, service, and maintenance of HVAC, mechanical, electrical, plumbing and control systems. We engineer, construct, and service the mechanical, plumbing, air conditioning, heating, building automation, electrical and control systems in both new and existing buildings and infrastructure. We work for building owners in the private, not-for-profit, and public/government sectors. Our vision is to create value for building owners targeting opportunities for long term relationships. Our purpose is to create great opportunities for people. We carry out our vision and purpose through a commitment to our four core values... We Care We Act with Integrity We Are Innovative We Are Accountable The Benefits & Perks... Base salary range of $95K - $110K Full portfolio of medical, dental, and vision benefits, along with 401K plan and company match. HSA, FSA, and life insurance offerings. Maximize your professional development with our award-winning Learning & Engagement team. Engage in our "We Care" culture through our ERGs, brought to you by EMBRACE. Career pathing flexibility and mobility. Who You Are... As Regional Marketing Leader, you will work closely with the Corporate Marketing Manager, local VP of Sales, and Branch Manager to develop and implement the strategic marketing and branding plan for your regional branch locations. This person is expected to create, employ, and support marketing, branding, and communication initiatives that effectively describe and promote the Company and its services. This Position... Some examples of the work you might do includes: Collaborates with the marketing team to develop and lead the local marketing and branding strategy for regional branch locations. Participates in weekly meetings with the Corporate Marketing L10 and Regional Sales L10, and has a monthly check-in with the Branch Leadership L10. Provides quarterly marketing updates for each region during the monthly Leadership L10 check-in, based on previous quarter's wins, successes, lessons learned, and opportunities. Partners with the Branch Leadership Team to develop the annual marketing plan and provide the outlook and budget for the next year. Develops and maintains the marketing budget for each branch. Creates customized communication and marketing strategies for the Top 10 customer accounts. Identifies and develops local case studies, project profiles, website project updates, and marketing collateral, ensuring consistency with the brand identity and templates provided in the Company brand guidelines. Supports the development of local branch proposal submissions. Provides coaching and support to sales teams for value proposition creation and vp-facing presentations. Leads the identification and coordination of local trade show events (if applicable). Collaborates with the Marketing & Communications Coordinator to identify and capture local stories for internal and external sharing on social media channels, including employee growth stories, project case studies, customer testimonials, and community outreach initiatives. Coordinates and conducts customer feedback surveys and interviews for top branch clients, and prepares a report for the Leadership & Sales team based on the feedback received. Conducts local market research and provides quarterly updates to Branch Sales & Branch Leadership team. Develops and maintains the branch marketing calendar. Works closely with the Sales Teams and Office Administrator to identify community outreach opportunities that align with our top customers. Identifies and plans customer outings and customer-facing events. (as necessary or outlined in the marketing plan). Responsible for pricing, sourcing, and ordering swag for regional branch locations, ensuring compliance with the Company brand guidelines. Identifies local award submission opportunities and submit entries on behalf of the branch region. All other duties as assigned. What You Need... Bachelor's Degree, preferably in Marketing, Public Relations or Communications. 5+ years of relevant experience. High level of proficiency in Microsoft Office, Google Suite, Adobe Creative Suite, and Canva Advanced written (spelling, editing, proofing) and verbal communication skills. Ability to motivate, influence, and collaboratively interact with diverse audiences. Capacity to successfully prioritize work and manage deadlines in a dynamic environment. Propensity for approaching work-related challenges with creative and strategic thinking. Must have a valid driver's license. Must have a driving record compliant with the Company's policies and MVR requirements, and consent to ongoing driving record monitoring by the Company. Ability to travel up to 20% of the time. Preferred Qualifications: Experience in the AEC industry is preferred. Advanced education/degree in a relevant field. Previous experience in sales enablement (i.e., supporting a sales team's efforts to communicate complex messages more effectively). Conduct Standards: Maintains appropriate Company confidentiality at all times. Protects the assets of the Company and ethically upholds the Code of Conduct & Ethics in all situations. Cultivates and promotes the "Hearts & Minds" safety culture. Consistently exemplifies the Core Values of the Company (we CARE, we act with INTEGRITY, we are INNOVATIVE, and we are ACCOUNTABLE). Work Environment: This position operates [primarily] in a professional office environment, and routinely utilizes standard office equipment such as computers, phones, copiers, filing cabinets, and printers. Physical Demands: In performing the duties of this job, the incumbent is frequently required to sit, stand, talk, hear and perform repetitive motion, and process an appropriate degree of both visual acuity and manual dexterity. This is considered a sedentary work position, which means possible exertion of up to 10 pounds of force occasionally, and/or negligible amounts of force frequently or constantly to lift, carry, push, pull or otherwise move objects. This job description is intended to describe the general nature of work being performed by the individual who assumes this role, not an exhaustive list of responsibilities. Duties, responsibilities, and activities may change at any time, with or without notice, as business needs dictate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Limbach Facility Services LLC is an Equal Opportunity Employer. #LFS Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2024-11-25