Marketing Cloud Campaign Manager

Day to day:Insight Global is looking to help support a large healthcare client in Scottsdale find their next Marketing Campaign Cloud Manager. This person will be responsible for driving the companies digital marketing strategy and specifically leveraging Salesforce Marketing Cloud to create impactful campaigns across various channels. This person will also be responsible with cross collaboration across multiple corporate functions that overall are looking to drive customer engagement and improve conversion rates. Customer journey, campaign lifecycle amd compliance with data privacy are 3 key componenets to being successful in this role. Enterprise experience and Saleforce Mareting Cloud are non-negotiables for a successful person in this role. Salary requirement is 100k+ and requires 2 days a week on-site. Part of this interview process will entail a working session with the Marketing Cloud Admin in a live Cloud environment REQUIRED5 years of digital marketing experience, specifically with Salesforce Marketing Cloud. Demonstrated ability to build and manage email campaigns, customer journeys, and automation within Salesforce Marketing Cloud. Strong project management skills, with the capacity to oversee multiple campaigns -depth knowledge of data privacy regulationsCAN-SPAM: misleading advertising GDPR: Global Data Privacy CCPA: California Consumer Privacy Act Proficient in HTML, CSS, AMP script, and SQL to enhance campaign execution and troubleshooting. Experience with AB testing and implementing data-driven marketing strategies PREFERREDSalesforce Marketing Cloud Certification Familiarity with Ad Studio

Created: 2024-11-24