Acquisition Marketing Associate

The Role We are looking for an acquisition marketing manager to help us scale existing and new growth channels for Cometeer. An ideal candidate will be a performance driven self-starter with an ownership mentality and understanding of the paid media landscape. They are consistently seeking opportunities to test & learn, and they are a team player who thrives in a high-impact, fast-paced, cross-functional work environment.This is a full time, on-site, role at our NYC office in the Flatiron District.What You'll DoChannel Testing Lead end-to-end channel testing to improve and expand current media mix. Research channels and their respective best practices. Develop and execute strategy to scale channels. Optimize channel performance based on short and long term learnings. Document learnings and insights on new channel performance (the good and the bad) to inform future strategy. Creative Liaise with relevant marketing team members to develop creative for new channels (copy writers, video editors, graphic designers, etc).Leverage learnings from existing channels to inform channel creative strategy. Apply iterative creative testing framework to channels, structuring all launches to garner learnings. Data / Reporting Ensure the right reporting processes are in place to monitor channel performance. Develop new processes where there are gaps. Monitor results daily to understand performance, and execute optimizations where applicable. Leverage data to inform creative analysis and future plans for the channel. Establish regular reporting cadence to communicate results to the broader team. Learning and Growth:Take advantage of opportunities to learn from experienced marketing professionals.Participate in team meetings, brainstorming sessions, and collaborative projects.What We're Looking For1-2 years of experience in marketing or a related field Experience in a high performance growth marketing environmentUnderstanding of the paid media landscape Ability to develop clear, simple processes to improve efficiency and organizationSolution-oriented approach to problem solving that is grounded in data-based decision-makingUnderstands how to prioritize and tackle problems that vary in size and complexityAbility to work well independently and in close collaboration with teammatesPositive, compassionate individual who treats colleagues and customers with respectBonus: a passion for coffee!

Created: 2024-11-22