Senior Analyst, Paid Social

Company Description CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. Overview The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client. The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Meta (Facebook, Instagram) and TikTok with the highest level of accuracy with additional experience in Snapchat, Pinterest Twitter, LinkedIn and Reddit being preferred. Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects. Responsibilities Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers Demonstrate diligence, attention to detail, and adherence to agency best practices Maintain and organize campaign-specific materials Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Traffic campaigns into technology platforms Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance Generate and manage monthly bill/pay and spend reporting Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance Qualifications Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent preferred 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, TikTok, etc.) Digital media operations experience preferred Strong analytical thinking and mathematical skills and an ability to manage data Experience with mainstream paid social ads platforms (Meta, TikTok, Snapchat, LinkedIn, etc.) Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong organizational and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional Information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact . Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/01/2024. All your information will be kept confidential according to EEO guidelines.

Created: 2024-11-22