Integrated Marketing Manager

Overview Impact the Moment When was the last time you experienced the impact of your work? Our Marketing team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the world and experience first-hand the difference your hard work makes. We're looking for an Integrated Marketing Manager to join our team. How can you make an impact? The selected candidate will be responsible for guiding the strategy and execution of key multi-channel marketing campaigns to support our K-12 business goals across all portfolios, including Math, Language Arts, Science, and Humanities, and drive customer demand and retention. As a campaign expert, this individual will leverage their proven experience to build and scale integrated marketing campaigns, report on performance across all campaign channels, and leverage research and data to improve campaign planning, targeting, and effectiveness. This is a remote position and candidates must reside and be authorized to work in the United States . Travel is required 3-5 times per year for in-person meetings and events. What you will be doing : Partnering across marketing and sales to plan, build, and execute integrated, holistic, and high-impact marketing strategies and campaigns to support our customers through all stages of the Customer Journey. Evaluating and reporting on campaign performance against target KPIs and benchmarks to tell a comprehensive story about the performance of a campaign and provide actionable recommendations to optimize the campaign as needed. Contributing to strategic marketing planning and participating in conversations with Sales partners to identify campaign opportunities that address key business priorities. Leveraging available data sources, A/B testing strategies, and audience segmentation to influence campaign strategy and craft campaign messaging to hit targets. Coaching peers to promote best practices in strategic integrated campaign planning, execution, measurement, and iteration. We're looking for someone with: 3 or more years' experience with planning, developing, and executing marketing plans. Bachelor's degree in marketing, business, communications, or relevant field highly preferred. Proven success managing all aspects of a multi-channel campaign including strategy development, concepting, execution, measurement, and optimization. Ability to analyze and synthesize business objectives to create a well-aligned campaign strategy and execution plans with clearly defined goals and metrics. Experience managing multiple campaigns at the same time, and working with multiple internal and external teams to ensure campaigns are launched seamlessly and optimized to achieve greatest impact. Why work for us? There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do. The pay for this position is $70,000-85,000 annually, however, base pay offered will vary depending on job-related knowledge, skills, and experience. A sales commission plan will be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Clickhere to learn more about our benefit offerings. McGraw Hill recruiters always use a "@" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 48179

Created: 2024-11-21