ASSOCIATE DIRECTOR OF MARKETING AND PUBLIC RELATIONS

Position Details Classification Information Unit Job Status FLSA Position Information Position Title ASSOCIATE DIRECTOR OF MARKETING AND PUBLIC RELATIONS Reports To Faculty Discipline N/A - Not Applicable Faculty is eligible for Tenure Track? Funding Source Functions and Responsibilities Job Summary Under the supervision of the Executive Director of Institutional Advancement or designee, the Associate Director of Marketing and Public Relations is responsible for providing strategic direction, leadership and oversight of marketing operations, public relations, and graphics and the Essex County College website. Supervisory Role Oral and written instructions are received from the Executive Director of Institutional Advancement or designee. The Associate Director of Marketing and Public Relations will have direct oversight of the marketing operations, public relations, graphics and the Essex County College website. Duties & Responsibilities 1. Provide oversight and direction for the College's strategic branding, positioning, and promotion. 2. Collaborate with Enrollment Management to evaluate, plan, develop, and implement promotional strategies to meet the College's immediate and long-term strategic enrollment goals and objectives using multi-channel communications. 3. Establish a marketing strategy and operational plan in collaboration with key college constituencies and identification of target markets, to build awareness of the College among key audiences. 4. Direct the development of a marketing plan in consultation with key stakeholders of the College. 5. Write articles and produce marketing publications including newsletters, brochures, direct mailers, college catalogs and take responsibility for story selection and placement. 6. Provide creative direction and control of the College's website and ensure that content is current, relevant and published according to established policies, regulations and protocols. 7. Oversee the work of the Graphics Department ensuring that projects and standards align with the mission and vision of Essex County College while ensuring timely execution of projects. 8. Prioritize and oversee the communication and public relations needs of the College and direct appropriate and timely responses through the development and distribution of press releases, correspondence from the office of the President, brochures, position papers, publications, fact sheets, news bulletins, reports, and related materials. 9. Interpret educational issues and relate the President's position to the media and the public. 10. Manage the dissemination of promotional literature to targeted communities, agencies and institutions. Conduct internal communications to ensure that staff members are aware of programs and events and their role in helping to achieve optimal results. 11. Handle and maintain strict confidentiality in the management of sensitive information including the security of student, staff and client records. 12. Prepare routine, special, and ancillary reports as required. 13. Performs other related duties as required. Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities and functions of the job and are not meant to be all inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities and functions of the job. Unless reasonable accommodations can be made, while performing this job the staff member shall: • Use strength to lift items needed to perform the functions of the job. • Sit, stand and walk/move from place to place for required periods of time. • Move between buildings. • Speak and hear, communicate using telephone and/or walkie talkie. • Use close vision, color vision, peripheral vision and depth perception along with the ability to focus vision. • Communicate effectively in English, using proper grammar and vocabulary. • Reach with hands and arms and use hands and fingers to handle objects and operate tools, including but not limited to, computers, keyboards, telephones, calculators, and controls. • Bend, twist, climb, push, pull, and lift. Additional Requirements 1. Ability to work an extended schedule, including evenings and weekends, according to the demands of the role and tasks. Minimum Qualifications Experience (number of years), Knowledge and/or Abilities 1. Master's Degree in Marketing, Public Relations, Communications or other related area 2. Progressive work experience in a marketing and/or public relations leadership role especially in higher education. 3. Demonstrated knowledge of technology, social media and the use of artificial intelligence in advancing comprehensive marketing strategies. 4. Experience developing and executing strategic marketing and communication plans, and demonstrated ability to provide vision and strong leadership in related matters. 5. Experience working effectively with senior leadership and demonstrated ability to interact comfortably with diverse, high-profile internal and external constituents. 6. Demonstrated ability to work under pressure, prioritize assignments, and exercise good judgment at all times while producing high-quality, time-sensitive products. 7. Demonstrable evidence of advanced writing, public speaking, copy editing, and proofreading skills. 8. Excellent analytical, problem-solving, decision-making, organizational, and interpersonal skills. 9. Ability to work in a multi-cultural environment. Education Requirements Master's Degree Licenses and Certifications (including e.g., CPR, first aid, driver's license, etc.) Preferred Qualifications Experience (number of years), Knowledge and/or Abilities 1. Three or more years of progressive work experience in a marketing and/or public relations leadership role. Education Requirements Master's Degree Licenses and Certifications (including e.g., CPR, first aid, driver's license, etc.)

Created: 2024-11-21