Marketing Manager

Job Title: Marketing Manager Location: Columbus, OH - 3 days In-Office, 2 days WFH Department: Marketing Reports To: Director of Marketing Position Type: Full-Time, Permanent About Us: Vaco's currently working with an innovative and growing company committed to delivering exceptional products and services to their customers.  As they expand, they're building out their marketing department from the ground up, and are looking for a talented, hands-on Marketing Manager to help shape and lead this exciting journey. This is an ideal opportunity for a dynamic marketer with a passion for strategy, digital marketing, and team leadership, looking to make a significant impact in a fast-paced environment. Position Overview: As their Marketing Manager, you will play a crucial role in building and executing the marketing strategy that will drive brand growth and awareness. You'll work closely with the Director of Marketing to implement both long-term and short-term marketing initiatives, lead the development of new campaigns, and manage the day-to-day marketing activities. In this role, you'll have a hands-on opportunity to oversee a variety of marketing channels, with a particular emphasis on digital marketing, while also building and leading a team to deliver on ambitious goals. Key Responsibilities: Develop and Execute Marketing Strategy: Work with senior leadership to create and execute a comprehensive marketing strategy that aligns with the company's business goals. Drive both digital and traditional marketing campaigns from concept through execution and analysis. Team Leadership and Development: Build, lead, and mentor a high-performing marketing team. Foster a collaborative environment and ensure that each team member's skills are developed and leveraged effectively. Digital Marketing: Lead and execute digital marketing initiatives across all platforms, including social media, email marketing, SEO, SEM, content marketing, and digital advertising. Analyze performance data to optimize campaigns and improve ROI. Brand Development and Management: Oversee the development and execution of the brand strategy, ensuring consistent messaging, visual identity, and tone across all marketing materials and channels. Campaign Management: Design, implement, and track marketing campaigns to ensure the achievement of KPIs. This includes lead generation, customer acquisition, retention efforts, and more. Market Research and Insights: Conduct market research to identify new opportunities, customer needs, and competitor trends. Provide actionable insights to the team and leadership to refine strategies. Collaboration: Work cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader company goals and customer needs. Budget Management: Manage and optimize the marketing budget. Allocate resources across various channels to maximize impact and efficiency. Analytics and Reporting: Track and report on the performance of marketing initiatives. Use data-driven insights to iterate on campaigns and demonstrate the ROI of marketing activities. Qualifications: Experience: 5+ years of experience in marketing, with ideally 2+ years in a leadership role. Strong background in digital marketing, including SEO, SEM, email marketing, social media, content marketing, and web analytics. Leadership: Proven experience managing and mentoring a team. Ability to inspire and motivate others while managing performance and driving results. Strategic Thinking: Strong ability to develop and execute marketing strategies that align with business objectives. Comfortable working with senior leadership to shape the overall direction of the company's marketing efforts. Digital Marketing Expertise: Deep understanding of digital marketing tools, platforms, and techniques. Proficient with Google Analytics, Google Ads, social media platforms, and marketing automation tools (e.g., HubSpot, Marketo). Analytical Skills: Strong data analysis skills, with the ability to turn insights into actionable strategies. Experience with A/B testing, conversion rate optimization, and other performance metrics. Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling marketing materials and effectively present ideas to internal and external stakeholders. Adaptability: A hands-on, flexible approach, with the ability to thrive in a fast-paced, evolving environment. Preferred Qualifications: Experience in building and scaling a marketing department from scratch. Experience with B2B/B2C marketing depending on the company's focus. Familiarity with marketing software and CRM tools such as Salesforce, HubSpot, or similar platforms. Why Join Us? Impact: As part of a growing team, you'll have a direct impact on shaping the marketing strategy and the future success of the company. Growth Opportunities: This is a unique opportunity to help build and lead a marketing department from the ground up, with opportunities for career advancement. Culture: We value collaboration, creativity, and growth. You'll be working with a passionate team in a dynamic, fast-paced environment. If you're ready to help build something great and take their marketing efforts to the next level, we'd love to hear from you!

Created: 2024-11-21