Digital Marketing Manager, Public Sector Marketing - US

Description Amazon Web Services (AWS) is seeking a self-directed, entrepreneurial digital manager to join the US Field Team. Based in HQ2 in Arlington, Virginia, and situated within AWS's global Public Sector department, our team serves public institutions in government, nonprofit, education, and other emerging segments, and fosters engagement across existing target accounts (ABM). In this role, the marketer will shape digital marketing strategy, fully own execution, and design online experiences that accelerate movement through different stages of the funnel. You will define success metrics by working backward from department goals and deliver independently, with limited guidance. The marketer will architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the Public Sector business across our most mature market. The marketer will support the digital team's charter to build foundational digital marketing programs, drive optimization, and create long-term solutions in areas of mailable database growth and list segmentation. This individual contributor role requires a strategic mindset and proven ability to deliver results. Comfort and experience with marketing automation is essential. This role requires close collaboration across field, sales, and technical teams. This position can be located in Seattle, WA; Arlington, VA; Chicago, IL; Minneapolis, MN; Phoenix, AZ; New York, NY; Boston, MA; Atlanta, GA; Charlotte, NC; Raleigh, NC; Nashville, TN; Austin, TX; Dallas, TX; San Francisco, CA; Los Angeles, CA; Atlanta, GA. Amazon will provide relocation assistance from within the US only for this role. A day in the life AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating "” that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building and optimizing multiple, simultaneous marketing campaigns Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications Experience in multi-territory campaign management Experience in digital marketing and content production timelines and process Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

Created: 2024-11-20