Senior Director, Marketing

Description Founded over 90 years ago, Revlon is a leading global beauty company with a portfolio of iconic brands that transform the lives of women and men around the world. The Company manufactures and markets color cosmetics, hair color and care, skincare, beauty and personal care and fragrances through a variety of distribution channels in more than 150 countries. The Company's culture can be described as entrepreneurial, agile and boldly creative. In 2022, the business generated approximately $2 billion in net sales globally and is organized along four reportable segments as follows: • Revlon - Revlon segment products are primarily marketed, distributed and sold in the mass retail channel, large volume retailers, chain drug and food stores, chemist shops, hypermarkets, general merchandise stores, e-commerce sites, television shopping, department stores, professional hair and nail salons, one-stop shopping beauty retailers and specialty cosmetic stores in the U.S. and internationally under brands such as Revlon in color cosmetics; Revlon ColorSilk and Revlon Professional in hair color; and Revlon in beauty tools. • Elizabeth Arden - The Elizabeth Arden segment markets, distributes and sells skin care, color cosmetics and fragrances primarily to prestige retailers, department and specialty stores, perfumeries, boutiques, e-commerce sites, the mass retail channel, travel retailers and distributors, as well as direct sales to consumers via its Elizabeth Arden branded retail stores and e-commerce website, in the U.S. and internationally, under brands such as Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference and Skin Illuminating in the Elizabeth Arden skin care brands; and Elizabeth Arden White Tea, Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue and Elizabeth Arden Green Tea in Elizabeth Arden fragrances. • Portfolio - The Company's Portfolio segment markets, distributes and sells a comprehensive line of premium, specialty and mass products primarily to the mass retail channel, hair and nail salons and professional salon distributors in the U.S. and internationally and large volume retailers, specialty and department stores under brands such as Almay and SinfulColors in color cosmetics; American Crew in men's grooming products (which are also sold direct-to-consumer on its website); CND in nail polishes, gel nail color and nail enhancements; Cutex nail care products; and Mitchum in anti-perspirant deodorants. The Portfolio segment also includes a multi-cultural hair care line consisting of Creme of Nature hair care products, which are sold in both professional salons and in large volume retailers and other retailers, primarily in the U.S.; and a hair color line under the Llongueras brand (licensed from a third party) that is sold in the mass retail channel, large volume retailers and other retailers, primarily in Spain. • Fragrances - The Fragrances segment includes the development, marketing and distribution of certain owned and licensed fragrances, as well as the distribution of prestige fragrance brands owned by third parties. These products are typically sold to retailers in the U.S. and internationally, including prestige retailers, specialty stores, e-commerce sites, the mass retail channel, travel retailers and other international retailers. The owned and licensed fragrances include brands such as: (i) Juicy Couture (which are also sold direct-to-consumer on its website), John Varvatos and AllSaints in prestige fragrances; (ii) Britney Spears, Elizabeth Taylor, Christina Aguilera and Jennifer Aniston in celebrity fragrances; and (iii) Curve, Giorgio Beverly Hills, Ed Hardy, Charlie, Lucky Brand, "¹PS"º (logo of former Paul Sebastian brand), Alfred Sung, Halston, Geoffrey Beene and White Diamonds in mass fragrances. The Company emerged from Chapter 11 bankruptcy in May 2023 and is better capitalized to invest in the business, thereby removing one of the largest overhangs on prior performance. Of note, after reducing approximately $2.7 billion in debt, the Company now has $1.5 billion debt and $236 million in available liquidity. The Company has formed a new Board of Directors comprised of experienced executives from beauty, consumer and retail industries. Revlon's new owners are former debt holders and include Glendon Capital Management, King Street Capital Management, Angelo Gordon & Co, and Oak Hill Advisors. The Company remains focused on its three key strategic pillars to drive its future success and growth. First, strengthening its iconic brands through innovation and relevant product portfolios; second, building its capabilities to better communicate and connect with its consumers through media channels where they spend the most time; and third, ensuring availability of its products where consumers shop, both in-store and increasingly online. The Company is managing the business to focus on stabilizing the business, growing ecommerce and preparing the foundation for achieving future growth Reporting directly to the GM North America, the Sr. Director of US Elizabeth Arden will be responsible for all marketing and communications in the US, directing strategic & tactical efforts of the Marketing to develop programs to facilitate the Brand's growth objectives. This senior thought leader owns the strategy and execution of marketing in the region for Elizabeth Arden (Skincare, Make-Up, Fragrance), Major Duties: This role is a key team member responsible for the growth and evolution of the Brands, how the brands are positioned in the marketplace, attracting new customers, retaining existing customers, and alignment with the goals of the Lux division. Strategic and analytical thinker while having a creative side to think outside the box. They will manage a team compromised of Marketing& Visual Merchandising. Primary responsibilities will include: Lead US marketing strategy across all consumer touch points to grow brands awareness and relevancy; as well as customer acquisition and customer retention in the region. Thought leadership/execution in developing short- and long-term strategic roadmaps for the Brands. Thought leadership/execution in creation and implementation of Brand experiences in digital and direct channels that engage and excite customers. Execute strategic initiatives within a set yearly budget for brand - building budget annually around key growth initiatives. Deliver best in class product launches while also developing programs to support the Core business and the Brands' Icons. Develop a game-changing, innovative, new media advertising strategy with clear KPIs. Partner with the Sales team to create bespoke strategies to optimise each retail partner. Partner with internal stakeholders to champion and align 360 brand communication, management, and strategies with Global team. Foster innovative and infectious brand and team spirit. Partner with the Sales and Store Design team on all new counter openings to ensure buzz around opening and continued commercial success of each door Partner with National Accounts and Sales teams to create 360 launch plans around new retailer openings. Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brands including product development recommendations. Analytical & data driven to determine need gaps in portfolio and assess competition. Ability to draw insights from the North American market to disseminate to both the local and global teams to help drive the US market. Build strong collaborative partnerships with Global teams in HQ and all cross functional teams. Ensure US market needs are represented. Responsible for the professional and personal development of a team through establishing goals, one-on-one coaching, stretch projects, weekly team meetings, exposure to new and interesting projects. Experience: 12+ years of experience with brand marketing leadership experience in CPG, ideally cosmetics, beauty or skincare with increased responsibilities and prove trace record in brand management and growth. Luxury/Prestige experienced required Knowledge, Skills, & Abilities: The successful candidate for the Sr. Director, Marketing role will have a track record of success driving integrated marketing programs. This individual will bring understanding of the dynamics of the beauty business and will have had experience dealing with Department Stores, Specialty, DTC and Pure Players (Amazon) channels. This candidate will have experience managing a similar sized team and will have built marketing capabilities in an organization. PROFESSIONAL Innovative, team-oriented leader with proven success in creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities. Visionary and commercially-minded; a consumer-focused entrepreneur who knows how to build brands and make money. Strong cross-functional leadership and organizational skills with proven experience in a matrixed, multi-business group company. Demonstrated capacity to create and lead the implementation of strategic, creative and fiscally sound programs that drive brand enhancement and profitability. Has ability to flex between micro and macro level thinking and work with all levels of management; ability to deep dive into small and big issues across the whole scope of the business. Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise. Digitally savvy, with marketing knowledge across Paid Media - digital, social - and Earned Media. Expertise leveraging digital media to engage key constituents and enhance the brands awareness. Experience working with agency partners and collaborating with internal teams globally and across business groups. Ideal candidate would have Fragrance and Skincare and/or Make-Up expertise and background. INTERPRESONAL Energetic, highly motivational and dynamic personality. Collaborator who values integrity, innovation, respect and excellence. Strategic yet hands on; someone who can dream and do at the same time. Strong leadership abilities and influencing skills, especially within a Global matrix organization; proven ability to lead direct and cross functional teams. Diplomatic and tactful leader and team player who can provide leadership, set high standards, foster creativity and flexibility, motivate and bring innovation to the business. Comfortable with ambiguity but can create discipline and structure for themselves and others. Confronts problems with the expectation and attitude that they will be solved effectively and quickly and without unnecessary drama. Able to respectfully push for what s/he believes is needed. Curious and solutions-oriented; someone who asks the how versus the why. Low ego but has confidence and expresses point-of-view. Ability to champion strong ideas and stay committed, having to overcome potential distractors and obstacles along the way, but also open to ideas coming from others. Passionate about brand and the category. Strong communicator both written and orally. Resourceful; able to do a lot with limited resources. Entrepreneurial spirit; can build the plane while flying. Strong bias for action. Strong sense of urgency and the ability to embrace and maximize a changing landscape; not afraid to make a mistake and take calculated risks. Interest in trends across popular culture, art, beauty, fashion and film. Culturally agile, and experience in multi-cultural environment. Education Bachelor's degree or equivalent in related field; graduate degree preferred. #LI-SB1 The base pay range for this position is $170,000 and 120,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation. This role is eligible for an annual bonus based on company performance. Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan. Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Created: 2024-11-20