Lead Analyst, Attractions

Lead Analyst, Attractions AKA NYC is an award-winning, fully integrated advertising agencywith unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors.With afocus on creativity, innovation, and consumer experiences, wehave a proven record ofdelivering cross-platform campaigns that get resultsfor new brands and iconic institutions alike.Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art,&Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. We are looking for a Lead Analyst, Attractions. Reporting to the Head of Business Intelligence, this is a full-time, exempt position that is based in New York City. WHAT YOU'LL DO: Leads the insights & reporting for clients within the attraction vertical. Turns data into wisdom and insights into recommended actions. Conducts ad hoc deep-dive analyses across media channels, layering on website traffic, sales data, and market research to better understand our client's businesses. Develops reports for digital user journey flow, and media mix modeling & media attribution. Daily & Weekly: Sales, digital, and campaign performance reports as required for specific clients, collaborating with internal teams to determine recommendations based on data. Creates meeting decks as required utilizing reports and presents analysis to client. Quarterly or at the conclusion of a limited run: Creates a wrap-up report detailing the client's campaign performance. Performs other duties as assigned. WHO WE'RE LOOKING FOR: Problem solvers interested in working with a range of tools to answer questions. 4 - 6 years' experience as a digital and/or media analyst. Experience with data cleaning & visualization tools, including but not limited to Tableau, PowerBI, Looker, FiveTran, etc. Advanced Excel, PowerPoint and/or Keynote skills. Understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing raw data, identifying trend drivers, drawing conclusions, and summarizing actionable recommendations and their forecasted outcomes/implications. Strong organizational skills, with the ability to aggregate information and data from multiple sources. SQL, R, and/or Python coding skills a plus. Experience and/or interest in the arts & entertainment industries. WHAT WE OFFER: A competitive salary between $70,000 - $85,000, commensurate with experience A generous PTO policy 1/2 day Summer Fridays 100% employer-paid healthcare for employees 100% employer-paid dental care for employees Flexible working hours Hybrid position: minimum three days per week in office WFA for set weeks during the year Training and Development fund per employee Paid parental leave to a maximum of 12 paid weeks Student loan repayment assistance (or tuition assistance) with years of service Paid sabbatical with years of service Pet-friendly office A Note on Diversity and Inclusion At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We're passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns. AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. Sound like a good fit? We'd love to hear from you! Please apply through our website. No phone calls or walk-ins, please.

Created: 2024-11-19