Marketing Manager - Library

Marketing Manager - Library Print ( Apply ? Marketing Manager - Library Salary $61,000.00 - $72,500.00 Annually Location ID, ID Job Type Full Time Regular Job Number Department Community Engagement Division Community Engagement Opening Date 10/22/2024 Closing Date 11/6/2024 12:00 PM Mountain + Description + Benefits + Questions Summary Statement Join the Community Engagement Team as the Marketing Manager for the Library and play a key role in making Boises libraries more dynamic, visible, and accessible! In this role, youll collaborate closely with the Office of Community Engagement and Library to craft compelling marketing strategies that connect our community with the Librarys valuable programs, services, and events. From overseeing digital marketing and content creation to fostering meaningful community engagement, you'll help ensure the library remains a valued resource. If you're passionate about driving impact through creativity and data-driven insights, this is your chance to shape a vibrant library experience for Boise residents! The Marketing Manager - Libray develops and implements marketing strategies that enhance the visibility and accessibility of Library services, programs, events, and resources to the community. Collaborates closely with the Office of Community Engagement and Library Department leadership to align marketing efforts with citywide strategic goals. Ensures the library remains an essential and vibrant resource for Boise residents, fostering a deeper connection with diverse audiences and driving community engagement through innovative marketing initiatives. This position works under limited supervision. Essential Functions + Marketing Strategy and Campaign Development + Develops and implements integrated marketing strategies that promote the Librarys services, programs, and events while supporting the broader goals of the Office of Community Engagement. + Works collaboratively with city departments to integrate department messaging within broader citywide campaigns, ensuring cohesive and consistent communication. + Creates cohesive marketing plans that utilize digital, print, and social media channels to reach diverse audiences and strengthen community relationships. + Content Creation and Brand Management + Oversees the creation and management of marketing content, ensuring alignment with brand guidelines. + Produces and coordinates the development of print materials, newsletters, social media, and website content. + Works with the community engagement team to create cohesive materials that resonate with the community and reflect the library and citys mission statements. + Digital Marketing and Social Media Management + Leads digital marketing efforts for the Library, including website updates, search engine optimization, and social media engagement. + Tracks and analyzes digital marketing performance, using data-driven insights to enhance campaign effectiveness. + Implements best practices for audience engagement and growth across digital channels. + Community Engagement and Event Promotion + Coordinates with community partners, city departments, and local organizations to promote the Librarys services and events. + Develops and executes promotional plans, driving attendance and participation through targeted marketing efforts. + Utilizes community feedback to ensure the needs and interests of residents are being met. + Represents the Office of Community Engagement and the Library Department at events and activities. + Analytics & Reporting + Tracks and reports on the effectiveness of marketing campaigns, using key performance metrics and insights to refine strategies and inform future marketing efforts. Provides regular updates to the community engagement team, library team, and the Library Board of Trustees, highlighting successes, challenges, and areas for improvement. Requirements Required Knowledge, Experience, And Training Bachelors degree in marketing, communications, public relations, business, or a related field and five years of experience in marketing, preferably in a library, public sector, or non-profit environment or an equivalent combination of education and/or experience, with demonstrated experience in digital marketing, content creation, and branding. Knowledge of: + marketing principles and tools; + campaign management; + audience engagement strategies; + content management systems; + social media platforms; + and project management principles and processes. Ability to: + think strategically and align marketing strategies with organizational goals; work in a collaborative environment, with diverse teams and stakeholders; + develop, execute and measure the success of marketing campaigns by analyzing data and applying insights to improve performance; + create compelling content for various platforms; + manage multiple initiatives simultaneously and meet deadlines; + demonstrate exceptional interpersonal skills; + solve problems with little to no direction; + be flexible and adjust to change, personalities and shifting priorities at a moments notice; + maintain composure and professionalism in stressful situations; + communicate effectively in the English language at a level necessary for efficient job performance + perform all essential functions as assigned by an authorized employee, supervisor and/or manager with or without reasonable accommodation Individuals must be capable of operating vehicles safely and have an acceptable driving record. Preferred Knowledge, Experience, And Training Fluency in Spanish. Licensing And Other Requirements Valid state-issued driver's license. Special Requirements Applicants must be able to pass: City of Boise background check processes which includes a criminal history check and reference checks in accordance with the City of Boise Hiring Process Regulation Driving Record Check Working Conditions The physical effort characteristics and working environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Efforts The noise level is occasionally moderate. Work includes sensory ability to talk and hear. Work in this position also includes close vision and distance vision. Employees will stoop, kneel, crouch, crawl, reach and grasp. Position requires hand/finger dexterity. Working Environment The work environment will include inside conditions, outdoor weather conditions and extreme temperatures. Employees will also drive a vehicle as part of this position. This position works: May work some evenings and weekends for special events, public meetings, etc. Top talent deserves top-notch benefits. The City is among the best in the Treasure Valley when it comes to the benefits and perks we offer our employees. Most positions are eligible for the general benefits listed here; firefighters, police officers, senior managers, command staff, and directors may be offered other benefit plans. Healthcare: + ZERO premium medical coverage option for you and your family + Low-cost dental and vision options. + Post-employment health savings account. Retirement and Investment Plans: + PERSI retirement benefits + 401(k) or 457b pre-tax investment options with employer match. + 457b Roth after-tax investment options with no match WellBeing Program: + Up to $500 cash per year for participants. + Alternative transportation incentives. Paid Leave City employees receive generous paid leave: + 10 hours of vacation per month, and this increases the longer you stay with the City + 12 paid holidays every year + 8 hours of sick leave per month + 10 weeks Parental Leave Life & Long Term Disability: + Basic Life insurance at no cost to you + Long Term Disability insurance at no cost to you Other optional benefits: + Pre-tax Flexible Spending Accounts + Supplemental Life Insurance + Supplemental Disability Insurance + Tuition reimbursement + Free local bus pass + Corporate discount programs + AFLAC + Employee Assistance Program for short-term counseling on work, family, finances, and personal issues. 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Created: 2024-11-19