Marketing Coordinator FL

JOB PURPOSE: To coordinate the marketing, merchandising and startupclose down activities for all communities; including organization of the advertising, model home decorating, and signagedisplay for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.   Essential Functions: Generates increased traffic to the communities Coordinates department advertising needs Organizes model home and trailer activities Maintains website Coordinates salesmarketing events Prepares advertisement layouts and marketing materials Duties and Responsibilities Creates and establishes strategic marketing plans to achieve company objectives for products and servicesPlans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signageManages development, production, and distribution of promotional and collateral materials to support marketing programsAnalyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating trafficProvides web site management, tracking on line leads, and monitoring conversion Manages model decorating processes and maintains furniture inventory Creates and maintains master electronic file of current collateral and display imagesResponsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.Reviews and ensures accuracy of all marketing material prior to public release Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)Assists General Sales Managers with selections of all MarketModel homes (target price - lot - plan - inclusions - colors)Maintains current signage for communities and continuously reviews existing signage while researchingobtaining new and better locationsAssists General Sales Manager with merchandising of Model Homes and sales office set-upAssists sales and marketing team with determination of targeted consumer groups, product types and pricing for communitiesProcesses department marketing supplies and promotional materials Processes department invoices May include other duties as assigned   QUALIFICATIONS: Knowledge and Skills Excellent written and oral communication skills Excellent inter-personal skills: possess the ability to work independently and as part of a team Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands Knowledge of typical building construction process Willingness to travel (locally) Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access) Operation of digital camera Education and Work Experience College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education andor work experience Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions andor advertising

Created: 2024-11-18