Market Development Manager - Protein Diagnostics

Work Schedule Other Environmental Conditions Office Job Description As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. Discover Impactful Work The Global Market Development Manager will develop and implement marketing campaigns for Medical and Scientific applications, applying a customer-centric, go-to-market approach. As the marketing authority within the Medical & Scientific marketing team, you will be a key player driving the overall growth of the Protein Diagnostics Division (PDX). You have experience in global product commercialization. You should be able to develop content and marketing initiatives that improve audience engagement. Your goal is to build and maintain a strong demand generation funnel. Success in this role will require navigating a global, matrixed organization to gain alignment and leading projects that involve multiple teams, all within budget and on time. A day in the life Build awareness, sales enablement, and demand generation tactics to support new and existing product commercialization including audience segmentation and messaging, product/portfolio positioning, creative concept development, and tactic execution. Collaborate with product management teams and work with cross-functional teams to build coordinated, multi-channel marketing campaigns and programs. Build and curate content vital to generate awareness, demand, and conversion for respective products, tools, and services. Analyze key marketing programs for Return on Investment (R.O.I.) and program optimization, considering equivalent experience. Maintain digital footprint of supported product portfolios through continuous optimization of SEM, SEO, and web content. Develop scientifically compelling sales support tools and training to enable multiple sales channels. Collaborate with regional marketing colleagues to drive implementation of marketing programs within their regions. Work with Events Manager to establish a robust event schedule for varying types of events ranging from small to large proprietary or industry conferences. Regular and ad-hoc oral and written communication of metrics, successes, and failures to improve the overall operating efficiency of the team. Collaborate with varying levels of internal and external audiences, including direct customer communication, key opinion leaders, and management, and vendors/suppliers. Keys to Success Education Bachelor's degree in Biology, Biochemistry, or related subject area, or equivalent experience in a technical field is helpful. Experience 5+ years of proven experience pertaining to new product launches, go-to-market plans, marketing campaign planning, and program and tactic development, ideally within the In-Vitro-Diagnostics (IVD) space. Knowledge of the following key proficiencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition, and marketing program development and execution. Strong marketing prowess and proficiency in developing marketing strategy including customer segmentation, positioning, competitive analysis, sales funnels, and staging and pacing of tactical programs. Strong digital marketing understanding in various channels and digital performance metrics. Development and management of metrics dashboards and reports. Validated achievements in driving and implementing various digital marketing strategies, such as lead generation, marketing automation, email campaigns, online advertising, social media, and web development. Knowledge, Skills and Abilities Outstanding interpersonal skills. Proficiency developing strong marketing content. Global travel is required, up to 30%, including some evenings and weekends. Benefits We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation! Compensation and Benefits The salary range estimated for this position based in Pennsylvania is $103,100.00-$154,700.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs Employee assistance and family support programs, including commuter benefits and tuition reimbursement At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount For more information on our benefits, please visit: Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Created: 2024-11-18