CRM Associate - Casino

About Us We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together. We were recognized as one of Glassdoor's "Best Places to Work". Responsibilities Responsible for daily campaign execution, manage customer communication through email, push notification and onsite channels to drive engagement and retention within the Casino vertical as outlined by the CRM Casino Manager. Be the creative counterpart for the CRM Casino Manager to ensure promotions are relevant, engaging and from a business perspective sound. Coming up with new concepts to drive customer retention for the Casino product. Deployment of a reward strategy that will maximize customer retention and return. Work with CRM systems and tools to ensure flawless delivery for all Customer Segments at all times. Making sure campaigns have been thoroughly tested before presented to customers. Working closely with the CRM Casino Campaign Manager to make sure deadlines are met. Measure campaign performance and feedback results into the CRM Casino Manager. Apply A/B testing approach to accelerate learnings and implement key learnings. Ensuring that Customer Journeys are flawless, all hyperlinks work and there are no errors. Together with the content creators maintaining the site to ensure we highlight the most relevant events/games for easy navigation for our players. Other required duties assigned by the CRM Casino Manager. Qualifications Experience of working in a marketing/CRM team would be beneficial but not essential. Exposure to optimizing CRM techniques, segmentation, campaign planning is preferred. Experience of working in a customer facing or customer servicing betting function will be helpful as you will understand the needs and demands of our customers. Strong communication skills (verbal, written and presentation) with an inquisitive mindset will serve you well in this fast-moving function Organized and with a strong work ethic, you will be hungry to learn new skills and take on board evolving tasks and responsibilities You will possess an attention to detail that enables you to work accurately amidst fast paced guidelines and requests Ambitious and eager to learn with a focus on and interest in marketing, content, copywriting and communications. Eager to drive continuous improvement, flexible to challenge issues/opportunities. Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required The annual salary range for this position is $61,760.00 to $81,060.00. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan. Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification. In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives. About Our Culture Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars: Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience. Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined. Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day. Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry. What We Offer As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more! Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus. BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you. If you need assistance or accommodation with your application due to a disability, you may contact us at . This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

Created: 2024-11-18