Startups Marketing Lead

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses. About the role We're looking for a full-stack marketer who can blend brand-building with growth-hacking tactics to engage tech founders and leaders-an audience that resists traditional marketing. This role will lead end-to-end execution of full-funnel marketing campaigns that drive brand awareness and user acquisition while feeling authentic to the target audience. From ideation through deployment, this role will own campaigns that deliver measurable impact, tailoring messaging to the entrepreneurial mindset of tech founders and leaders. What you will do Campaign Strategy & Execution: Design, execute, and iterate on campaigns across digital and non-traditional channels that appeal to tech founders and SMBs, balancing brand messaging with tactics that drive measurable growth. Growth Marketing: Experiment with acquisition tactics, leveraging both digital channels as well as unconventional growth-hacks (influencer partnerships, community-driven initiatives). Content: Drive the creation of sharp, engaging content that connects authentically with founders. Channel Optimization: Analyze the effectiveness of each channel and continuously iterate to maximize engagement and conversion, from social platforms to founder-centric communities. Internal Communication: Work cross-functionally to present and refine campaign ideas, regularly updating stakeholders on campaign performance and insights. What you will need Full-Stack Marketing Skillset: Proven ability to manage campaigns across multiple channels, employing a mix of brand and growth-focused tactics. Audience-Centric Mindset: Deep understanding of the entrepreneurial mindset and how to effectively communicate with VC-backed founders and the tech community. Analytical Rigor: Comfort with tracking, reporting, and optimizing KPIs; ability to analyze what works (and what doesn't) and adapt campaigns accordingly. Exceptional Communication Skills: Clear, concise, and engaging writing that resonates with a skeptical audience, coupled with the ability to present results and gain buy-in from internal teams. Self-Starter with Initiative: Resourceful and able to drive projects independently, adapting campaigns to fit a fast-paced environment with evolving priorities. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is: 105,000 - 183,750 USD per year (US Tier 1)

Created: 2024-11-17