Associate Director, Media Technology

Job Description: The Associate Director of Media Technology should serve as an expert on marketing technology and is responsible for staying abreast of the latest digital trends to bring innovative solutions based on clients needs. This position is essential in the day-to-day running of the Media Technology department and designated accounts. This individual must work well in a team-based, fast paced, detail-oriented environment, resourceful and demonstrates the initiative to participate in advanced projects. The Associate Director, will be required to develop and present presentations and POVs to clients, media partners/vendors, internal/external account teams, etc. Campaign & Technical Support: • Establish best practices and maintain adherence to industry standards • Provide leadership support within internal departments and external partners supporting all trafficking needs and ensuring that all materials are received and/or distributed properly • Act as a technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio) • Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives • Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity • Point of escalation for all technical issues • Experience with tag management systems, data management platforms, and/or web analytics systems. • Experience with or understanding of database technologies are a plus. Experience with Kochava, Adjust, AppsFlyer, or other mobile attribution platforms a huge plus Client & Internal Relationships: • Keep clients and internal teams moving and on task to complete deliverables • Manage relationships with external vendors • Excellent interpersonal, verbal, and written communication skills, including ability to speak to and author materials on technical subject matter in a manner that is easy to understand • Cross functional knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management • Ability to absorb complex technical concepts and communicate them to a non-technical audience effectively • Possesses mature and professional business acumen in personal and written communications Strategic Thinking & Leadership: • Strong project management skills, exhibiting ability to: pay high attention to detail, manage multiple projects at once, decompose a process into its individual steps, forecast deliverable timelines and meet those timelines, and identify potential obstacles down the road • Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible • Takes clear ownership of assigned tasks • Manage and mentor direct reports as well as more junior members on the team QUALIFICATIONS: • Bachelor's degree; MBA a plus • 7-10 years of client, consultancy, or agency experience and/or project management in a marketing systems, analytics, or technical position • Proficient in MS office suite (MS Excel, MS Word, MS PowerPoint) • Expert in third-party ad servers and rich media technology (Google Campaign Manager (GCM), VAST/VPAID, DCO, Rich Media, etc.) • Comfortable with technology and computers (i.e., HTML coding) • Ability to multi-task • Effective time management skills • Strong analytical and organizational skills Additional information The anticipated base salary range for this position is $68,000-$110,400. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/o r other benefits also are available. For more information regarding dentsu benefits, please visit #LI-AD2 #LI-Remote Location: New York Brand: Dentsu X Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Created: 2024-11-16