Manager, Email Marketing

Description At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy. Summary This Manager role supporting Email Marketing is primarily responsible for the strategy, execution, and performance of the daily U.S. email marketing program for Bath & Body Works. It will support floorset/theme planning and intratheme revisions to strategies, including but not limited to seasonal campaigns, product launches, promotions, testing, and brand initiatives. It will also oversee segmentation strategies, promotional accuracy, and contribute to activating channel enhancements and innovations. Responsibilities Plan messaging and segmentation strategies for daily email program to drive traffic and demand to stores and while retaining customers and delivering long-term value Understanding of email planning documentation (wireframes/calendar, trackers, etc.) to ensure messaging plans are prioritized to support business needs; recommend adjustments as necessary and advise direct report(s) Ingest planned and unplanned business changes and promotional updates; efficiently and effectively modify email plans accordingly to enhance overall channel performance and meet shifting needs of the business Find opportunities to enhance performance and support "test and learn" agenda/calendarization with team and cross-functional partners; support testing initiatives across the business that require email participation Participate in external vendor relationships across status check-ins and coordinate communications required to plan and deploy marketing emails Keep a pulse on competitor email programs, identifying trends and potential messaging opportunities to increase overall performance and better connect with customers Assist Senior Manager in theme planning, including creative briefing Guide and lead direct report(s) development Support direct report(s) as needed with the following: Email documentation and execution Subject line and pre-header copy strategies Creative routes for seasonal/thematic and daily messaging support Daily email QA/proofs Other duties as assigned Qualifications Qualifications & Experience 5-7 years of marketing experience; previous email experience highly preferred Retail/e-commerce experience preferred Strategic thought partner with intellectual curiosity Ability to lead team in a fast environment and assist them in adapting to shifting priorities and timelines Teammate with a collaborative, growth mindset & ability to navigate an organization, influence partners and build consensus with internal and external partners Ability to comprehend email marketing metrics and as a result, provide strategic direction and specific business recommendations to manager Knowledge of Salesforce Marketing Cloud or similar enterprise-level email platform Proficiency with Excel, PowerPoint, SharePoint, and other similar office/collaboration software Education Bachelor's degree in Marketing or similar field; or an equivalent combination of education and experience required Core Competencies Lead with Curiosity & Humility Build High Performing Teams for Today & Tomorrow Influence & Inspire with Vision & Purpose Observe, Engage & Connect Strive to Achieve Operational Excellence Deliver Business Results Benefits We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit for details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all role(s) are filled.

Created: 2024-11-15