Strategic Partner Marketing Manager, North America - ...

Imagine yourself..... Doing meaningful work that makes an everyday impact"¯on the world around you. Contributing to a brighter, more sustainable future. At Hach ( a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better"”faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of our team and the broader Veralto network, you'll be part of a unique work environment where purpose meets possibility: where you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs, and where you'll have opportunities to foster your professional development and fuel your career growth. Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: We offer: Professional onboarding and training Powerful team looking forward to working with you Health benefits 401(k) Reporting to the Sr. Manager, Campaigns and Operations, the Strategic Partner Marketing Manager will be responsible for developing and executing creative marketing strategies with both our distribution partners and key corporate accounts. We are seeking a seasoned B2B marketer to focus primarily on elevating the marketing efforts of our distribution partners and helping them engage their customers with Hach solutions. You will bring fresh, strategic ideas to improve how we reach our partners' end customers and will have a critical hand in shaping marketing campaigns and initiatives that create measurable results. In addition to supporting distribution partners, you will also work closely on account-based marketing initiatives for a few of our key corporate accounts, tailoring personalized marketing strategies to drive growth and meet their objectives. Key Responsibilities Distribution Partner Marketing Develop and execute comprehensive marketing campaigns with distribution partners to enhance their ability to market to end users. Work creatively with distribution partners to design and implement marketing initiatives, including email campaigns, webinars, educational content, and other innovative approaches. Collaborate closely with partners to improve their marketing assets, providing guidance on optimizing messaging, channels, and tactics. Collaborate with partners on best practices, tools, and strategies to reach their target customer segments. Build strategies that leverage distribution channels to access and grow specific customer segments. Corporate Accounts Marketing Execute account-based marketing (ABM) strategies for key corporate accounts, focusing on highly customized and personalized marketing programs. Collaborate with sales and customer success teams to identify key opportunities within corporate accounts and align marketing initiatives accordingly. Develop targeted content and campaigns that resonate with decision-makers and stakeholders in corporate accounts. Cross-functional Collaboration & Strategy Partner closely with internal teams, including Sales, Product, and Customer Success, to ensure alignment on goals and priorities. Bring a strategic, big-picture mindset to how we leverage distribution channels and corporate accounts in our overall marketing strategy. Regularly measure and report on the effectiveness of partner marketing initiatives, using data-driven insights to refine strategies and improve performance. Qualifications 5-7+ years of experience in B2B marketing, with a strong focus on channel or partner marketing and campaigns. Bachelor degree in marketing, business administration, or similar; MBA preferred. Demonstrated ability to develop and execute marketing strategies that elevate partner and customer engagement. Deep understanding of account-based marketing (ABM) principles and experience tailoring marketing for corporate accounts. Strong creative skills, with an ability to develop fresh, innovative marketing ideas and campaigns. Excellent communication and project management skills, with a proven ability to work cross-functionally. Data-driven mindset with the ability to measure and report on marketing performance. Ability to travel up to 10% Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resourcesâ„¢"”and building rewarding careers along the way. For Colorado roles only: We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. #LI-Remote US ONLY : The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The compensation range for this role is $110,000 - $120,000.00 USD per year. This job is also eligible for Bonus Pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. The EEO posters are available here ( . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Created: 2024-11-13