Associate Director, Commerce Strategy

Associate Director, Commerce Strategy Location: New York, New York, United States Agency: UM - United States Ref#: 11883 Job Function: Strategy Type of Contract: Regular Business Overview If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world's best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers. We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren't afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions. A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry's most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC. As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA. Position Overview This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies. By focusing on why people think, feel and act the way that they do, the Strategy Director helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. Responsibilities Maintain a deep understanding of the business, target audiences and wider communications environment Identify and build target audiences, test their viability, and determine scalability using syndicated and proprietary tools (i.e. MRI-Simmons, Helixa, primary research) Understand and integrate client and creative agency research; stay on top of industry trends Write POVs on topics relevant to our key clients and agency Enter industry competitions (i.e. Young Lions) to represent UM and grow as a strategist Apply syndicated and proprietary data to develop key insights across culture, the category, and customers with actionable media implications Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client; Package strategic ideas with clarity for presentation Develop the strategic positioning for a given product by considering category, consumer, and competitive context Develop effective and inspiring relationships with UM teams, including strategy, research, analytics, planning, activation, and digital teams Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications Improve a current process or way of doing something (internally or for the client) by challenging the conventional way of thinking Ability to manage and develop the skillsets of junior strategy team members Required Skills and Experience Proficient in Powerpoint, Word, and Excel Experience with research and analyzing data UM does not require candidates to have a college degree Desired Skills and Experience 7+ years of media strategy, strategic communications, or related role Enthusiastic, curious, and strategic Independent, efficient, and prospers in a fast-paced environment Great written and oral communication Great relationship skills We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Employment Transparency Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email . About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn . Salary Range $110,000 - $120,000 USD It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Minimum Salary: 110000.00 Maximum Salary: 120000.00 Salary Unit: Yearly

Created: 2024-11-13